What Does Your Board Need to Know About Direct Mail?
Direct mail can be a challenge, even under the best of circumstances. But despite its difficulties, industry research consistently indicates that, when it comes to funding your mission, direct mail still is the foundation of the most successful donor-contribution efforts....
20/20 Vision
College of St. Catherine ...
The Blue and the Gold (and the Green)
Few universities are as indebted to their alumni as the University of Notre Dame. Case in point: In 1879, when a fire destroyed its Main Building — which at the time housed virtually the entire university — only 35 years...
ATM for GOD?
In an effort to make donating money as easy as paying at the pump, many churches and nonprofit organizations have set up “giving kiosks” — ATM-like machines that let donors use their credit or debit cards to give to a...
What’s the Big Idea?
Sponsoring a child is, for many Americans, one of the most identifiable and accessible forms of philanthropy. So much so it was even used as a comedic device in the film “About Schmidt.” At a recent conference titled, “Experimental Approaches...
List Look - Military Personnel
Following is a sampling of lists available to reach military personnel as potential donors....
Forced Giving
I’m all for creative sentencing. I still remember being moved by the wisdom of a judge I read about years ago who ordered a young driver who had been drinking and caused a fatal accident to pay restitution to his...
The Enlightened Path for Fundraisers
Donors are changing. They’re asking for more involvement with the charities they support. They need to know and feel their giving makes a difference. They want more information and more connection. The tried-and-true ways we’ve used to interact with donors...
Come Up First in Search
People search for just about everything imaginable on the Web, including information on the causes they’re passionate about. More than 80 percent of people without a predetermined site in mind start at a search engine. And once a term is...
Five Thoughts About Integrated Fundraising
Editor’s note: This is the last in the year-long, quarterly series of stories we’ve been calling “The Leadership Series,” where leaders in the fundraising sector speak to big-picture issues fundraisers need to think about, over and above the day-to-day details...
For Honor and Country
As the debate continues over the crises in Iraq and Afghanistan, politicians and the media often reference the many sacrifices of the active military forces. These passionate troops have left behind families, friends and jobs to serve their country. Who...
