To the Point : The Fine (Yet Simple) Art of Thank You
It's a familiar scene. I'm in line at the grocery store. A young girl and her mother are ahead of me. The girl is poking at the food items on the conveyor belt, running her hand up and down the...
Easier Said Than Done : Abstract Art or Fundraising?
Sixty-second TV spot. Scene: A blighted urban landscape. Soulful music. Camera pans right, and we see something odd about the buildings. They're turning into structures made of gigantic playing cards, and they're collapsing. Like, well, like houses of cards. Voice-over...
Editor's Note : (Almost) Speechless
To all of you in the fundraising sector who responded so graciously and so generously to my recent, personal appeal to help me help a friend who is struggling financially due to medical issues … thank you. Your kindness made...
Pulse : Shake the Money Tree
There are myriad ways to raise funds for your cause. One of the most popular is through a live or silent auction. However, fundraising auctions run the gamut from wildly successful to terribly ineffective....
Affinity Marketing : Buy to Give
Unquestionably, fundraising has become extremely challenging given the current economy. However, Americans still want to contribute to their favorite charities, churches, colleges, hospitals, etc. The goal for nonprofits must be to give their supporters ways to do so when money...
Special Report : Pulling It All ?Together: Smart Channel-Integration Strategies
Study after study shows that the multichannel donor has a higher long-term value than the single-channel donor. The donor who gives through and receives communications from multiple channels typically donates more frequently, has a higher average gift and stays active...
Special Report : A Walk Through ?a Web Site Audit
Today, Web sites are like opinions — everyone has one. This is certainly true for just about every nonprofit organization in the country....
Special Report : 10 Ways to Make Your Web Site ?Fundraising Friendly
Over the last few years, online fundraising has emerged as an area with the greatest potential for growth. Still, it remains one of the most underutilized means of fundraising today....
Web Watch : Social-Media Fundraising for the Little Guy
Even if your nonprofit isn't currently focused on online fundraising, you've probably heard some buzz about the brave new world of fundraising in social media. Don't get me wrong; no one is about to ditch traditional fundraising and put all...
Special Report : Fundraising 101: The Basics of Online Giving
The final installment in our year-long series on fundraising basics focuses on online fundraising....
