Newsletters Done Right
I’m convinced that most of the donors who support social-enterprise organizations today would give more tomorrow if they clearly understood the impact of their gifts — if they could experience the power of their support. And this is exactly...
Fearless Fundraising
NARAL Pro-Choice America often is perceived as being on the fringe. That’s a given. On the plus side, that perception helps the Washington, D.C.-based pro-choice activist organization attract passionate supporters. Indeed, Stephanie Kushner, director of development for NARAL Pro-Choice...
Don't Rob Peter to Pay Paul
A few years ago, a school I attended launched a multi-million dollar capital campaign. Because I regularly give to its annual appeal and a few other random appeals each year, the school probably considers me a mid-level donor — reliable...
Different Party, Different Tactic
It might be an off year for big elections, but political fundraising never takes a hiatus. You can be sure that even with almost two years left in the current presidential administration, copywriters around the country, from every political...
Editor's Note Just So You Know
So many of us struggle through our work days without ever knowing if what we do makes a difference. For nonprofit fundraisers, it’s pretty clear. If donations are healthy and donors are happy, then missions are being fulfilled and you...
List Look: Medical Professionals/Political Donors
Following is a sampling of lists available to reach medical professionals as potential donors....
