To the Point : You Talk, Donors Listen
The human mind is like one of those kitchen gadgets featured in late-night infomercials. It beats, twists, separates, slices, dices and otherwise transforms everything that enters it. You gave someone a carrot, but before you know it, she's turned it...
Easier Said Than Done : The Magic Words of Fundraising
After years of research in the Semantics and Syntax Department at Easier Said Than Done Labs, our scientists have uncovered a startling pair of facts: There are two words in fundraising so powerful they seem to be magic. One has...
Editor's Note : Listen Up!
It's been a while since I've written regularly for newspapers — and riled up people in the process. So long ago was it, in fact, that people who wanted to respond to something they read had to put pen to...
New Strategies for Segmentation
For nonprofits involved in fundraising, segmentation is nothing new. But in the current economic climate, every activity requires review and analysis. Reviewing your segmentation strategy provides opportunity to not only increase ROI now, but to position your organization to prosper...
Harness the Power of 'P'
According to a recent Philanthropic Giving Index report released by The Center on Philanthropy at Indiana University, nonprofit organizations call the overall climate for fundraising the worst it's been since 1998. The London-based Resource Alliance and The Management Centre asked...
Cover Story : All for One
In the late 1980s, United Jewish Communities/The Jewish Federations of North America had more than 800,000 donors. By 2009, that number had dwindled to fewer than 500,000. A steady, 20-year decline in donor numbers is a sure indication that something...
DM Diagnosis : Heritage Foundation Appeal Takes Risks
Everything about the Heritage Foundation's invitation to join its monthly giving program screams, "Look at me! Open me! I'm irresistible!"...
ProSpeak : What Americans Really Need to Know About Charities
The economic crisis has put nonprofit organizations in a double bind. On the one hand, social-service organizations like food banks, rescue missions and health clinics have seen demand for their services skyrocket as the unemployment rate rises and Americans see...
Pulse : ProFile: Ginny Creveling
Fundraising, at its best, is relationship building. The goal isn't just to get one-time gifts from faceless names. Though every dollar does help, the real goal is to establish long-lasting relationships with donors to cultivate an environment of giving that...
Speaking of Fundraising : Copywriting for the Post-Recession
The recession that has dragged us down for the better part of two years can't last forever. So here's an important question: As much as you've been wishing and praying for this crisis to finally go away, what have you...
