6 Things I Wish I'd Known 20 Years Ago
Here are the six lessons I have learned over the years — and find myself learning over and over again — in fundraising and marketing. They are simple but also powerful. And oh-so-easy to forget....
Fantastical Fundraising
By now, you all are elbow-deep in your year-end campaigns. Here's to your work — may it glitter and shine, breathe fire, and take your donors on a magical journey back to the heart of their own humanity....
Confessions of a Fundraising Copywriter
Writer-for-hire Rick Grant is back, and this time he untangles a fundraising website....
Mission Accomplished ... For Now
A pretty amazing thing happened when the Vietnam Veterans Memorial Fund regrouped and re-energized its efforts 10 years after it completed its original mission: People remembered. Even after a decade of relative inactivity, the organization's original donors and even their...
10 Steps to Getting That Grant
Dr. Bev Browning shares 10 steps to getting that grant your organization is going for....
When Ugly Works
Sometimes, good direct mail is just downright ugly. On purpose. Maybe the goal is for the piece to look inexpensive and put together on the fly with whatever office supplies are at hand — or not done by a...
