Fabulous Free Sites
Prospect research is an indispensable arm of a major-gifts program. You need to understand a prospective donor’s giving capacity, among other things. Here’s are some great free sites to aid in your research....
Great Inexpensive and Moderately Priced Resources
Using good research tools can help organize your research and reduce the amount of time you spend searching for relevant and reliable information. Here are some inexpensive to moderately priced options to consider....
List Look
A sampling of lists available to reach sports fans as potential donors....
Important Questions About Your Web Site
Nonprofits face increasing competition for support every day. Fortunately, the Internet offers unparalleled opportunities to better differentiate your organization, increase involvement and operate more efficiently. By leveraging the Internet to market your organization, you can build stronger relationships with your...
Help Stamp Out Junk Mail
Happy Junk Mail Awareness Week! It’s still on the horizon — Oct. 1 to 7 — but it’s never too early to start planning your festivities! Unfortunately, Junk Mail Awareness Week isn’t intended as a celebration of the ways direct...
Small Nonprofit Goes Big Online
There’s been a lot of buzz in the nonprofit sector about creating dynamic Web sites that engage audiences in exciting ways. In some cases, nonprofits are encouraging user-generated content. Web 2.0 has been moving and shaking the nonprofit world lately,...
‘Call Yourself a Team’
Pace University is a private metropolitan university that has campuses in New York City and Westchester, N.Y. The institution currently is in the midst of a $100 million campaign — the most ambitious fundraising effort in its more than 100-year...
Capturing Caring
As more nonprofits realize the value in using the media as a bullhorn for their cause, an up-and-coming nonprofit TV segment called “Profiles in Caring” presents opportunities for organizations to increase their visibility. “Profiles in Caring” is a half-hour, professionally...
Multichannel Stars
Editor’s Note: Perhaps the best way for nonprofit organizations to learn how to effectively increase their online presence through innovative multichannel programs is to look to their peers that already are utilizing Web 2.0 channels for advocacy, friendraising and fundraising....
Change is Good?
Ah … it was a great run. But a tricky one. For the past few years, I’ve been wrestling with the challenge of letting FundRaising Success Senior Editor Abny Santicola do her thing without the rest of the Target Marketing...
Tag(line)! You’re It!
What comes to mind when you hear the words, “The breakfast of champions”? What if I said, “Don’t leave home without it”? How about, “Just do it”? If you’re like most people, you’ll quickly reply, Wheaties, American Express and Nike....
Fans of a Good Cause
Who do you picture when you think of a sports fan? A big, shirtless guy beating his painted chest with his fists? Sure, sports fans are a passionate bunch. But if your nonprofit strategizes properly, you might get that guy...
And the Winners Are...
Wow! Who ever thought the Gold Awards could be so exciting? The sun was setting on judgement day, and we had a tie for Package of the Year. A first! So, I polled our four judges — Steve Froehlich, director...
