FundRaising Success

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September 2008 Issue

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2008 Gold Awards for Fundraising Excellence: And the Winners Are …
Judging for the Gold Awards was a little more low-key this year, it seems. (We think it might be because the ASPCA’s Steve Froehlich couldn’t make it. But please … don’t tell him we said so.) Also, there was no...
The Next Big Thing
All hail the next big thing! Everyone is looking for it … or running from it … or a little of both. “What’s next” is a huge topic of conversation anywhere you go in the fundraising sector. And because the...
Three Things Your Donor Doesn’t Give a Hoot About
It’s often been said (by me, anyway) that empathy could do more good in the world than war and peace put together. That’s especially true in the world of fundraising, where you’re trying to get people to give you money,...
The Real Costs of Online Fundraising
What are the real costs of e-philanthropy? Coming from a direct-mail background, my experience has taught me that every, single component has a specific return on investment and is measured for value. Unfortunately, the words “return on investment” ring hollow...
Westchester Land Trust
Nonprofit staff and board members share a common passion for their organizations’ work and often speak to each other as “insiders,” using jargon or shorthand for the programs and issues they work on. For instance, social service organizations might talk...
The Futility of Educating Donors
This fall, I’m starting 10th grade. It’s my third time. Sadly, only the first time through was recorded on my own transcript — I’m doing a lot better at high school than I did when I was in high school....
What They Get Is Key to Why They Give
Soon after I was divorced, I heard a story on NPR that really got to me. I was driving home from work, half-listening to a profile of East St. Louis. It was about the area’s extreme poverty and the efforts...
FS Gold Awards: Complete List of Winners
PACKAGE OF THE YEAR Gold: Habitat for Humanity International Special Development Appeal (Craver, Mathews, Smith & Co.) Silver: Rhode Island Community Food Bank Annual Review Brochure (DaVinci Direct) Bronze (Tie): Tuskegee Airmen — Charles McGee Campaign (Fundraising Strategies) CARE November/December...