Easier Said Than Done : Elements of a Great Fundraising Offer
When you raise funds, you're selling a "warm glow." Fulfillment of a religious or social obligation. A sense of significance. The most tangible thing you have to offer is a tax break, which most donors actually don't care about very...
Editor's Note : Gold Awards Notes
Judging for the FS Gold Awards for Fundraising Excellence has always been grueling. This year, however, was particularly tough (read: intense but fun) because our judges decided to up the ante all on their own....
To the Point : Don’t Write Crappy Content
Remember "Green Eggs and Ham," the famous children's book by Dr. Seuss? Sam wants X to try his new breakfast. When X refuses, Sam keeps trying to serve it up in exciting new ways — on a boat, on a...
Web Watch : Dipping Your Toe Into the Blogopool
Most of the nonprofit techies I know have a laptop appendage — an extra (digital) limb, of sorts — attached to their bodies. Not so with fundraisers. As a breed, fundraisers are "people people" — they spend their time cultivating...
Pulse : Raising Money by Mail
Despite our use of the Internet for everything from doing research to ordering pizza, direct mail is still the most effective way for nonprofits to raise funds. In their new book, "7 Essential Steps to Raising Money by Mail," Sandra...
Cover Story : 2009 Gold Awards for Fundraising Excellence
Find out which fundraising campaigns our judges chose as best of show for 2008 in the 2009 Gold Awards for Fundraising Excellence....
