Complete List of the 2011 Gold Awards for Fundraising Excellence Winners
Announcing the complete list of 2011 Gold Awards for Fundraising Excellence winners — gold, silver and bronze....
8 Fundraising Ninja Tricks
Here are eight tricks from fundraising ninja masters. I can't guarantee you'll attain full fundraising ninja status just from reading this column, but these ninja techniques just might give ordinary people the impression that you have special fundraising powers....
11 Qualities of an Effective Social-Media Manager
Your social-media campaigns are only as good as the human beings behind them. For your nonprofit to succeed on social-media sites, make sure your social-media manager has most of the following qualities:...
Telefundraising Campaign of the Year: Democratic National Committee
All it took for the Democratic National Committee to pull off the highest-grossing major-donor phone campaign in its history was two weeks, helping it earn the 2011 Telefundraising Campaign of the Year award....
On the Edge Campaign of the Year: New York Public Library
It's a risky proposition for an organization to run a campaign that's "on the edge." Yet that's exactly what New York Public Library did with the help of Convio for its "Don't Close the Book on Libraries" campaign....
Arm(adillo) Yourself
The power of stories in fundraising — like armadillos and leprosy — is undeniable. You probably already knew that, but it bears repeating....
10 Steps to Professional Success
To thrive in the beginning of your tenure as a fundraising executive, follow these 10 important rules...
Monthly Giving: Begin Where You're At!
A monthly giving program is relatively easy to implement (and grow)!...
Going for the Gold
Announcing the winners of the 2011 Gold Awards for Fundraising Excellence....
Grand Control of the Year: The Nature Conservancy Hummingbird Membership
The latest mailing by the Nature Conservancy to reach Grand Control status (in the mail for three years or more) is a membership package, mailed in a No. 12 envelope, that has been in the mail since 2007....
Package of the Year [and Gold winner, Direct Mail]: World Vision U.S.
This sustainer/upgrade effort from Russ Reid on behalf of World Vision U.S. is engaging, colorful and just plain fun … and the 2011 Package of the Year. ...
E-mail Campaign of the Year: Susan G. Komen Race for the Cure
Announcing the winner of the 2011 Gold Awards for Fundraising Excellence E-mail Campaign of the Year, Susan G. Komen Race for the Cure....
Multichannel Campaign of the Year: MSPCA Holiday Tree Campaign
While backing up a direct-mail package with an e-mail is technically "multichannel," the best, most aggressive multichannel campaigns use more than two channels. Such was certainly the case with this effort by DaVinci Direct on behalf of MSPCA....
Special Events Campaign of the Year: American Jewish World Service
Announcing the 2011 Special Events Campaign of the Year, American Jewish World Service's 25th anniversary campaign....
Amp Up Your E-mail Marketing With Social Media
Here are eight ways to amp up your e-mail marketing and fundraising with social media....
