June 2009 Current Issue

Cover Story : Safety Line
What do a nonprofit organization that helps low-income families and a used-car lot have in common? In most cases, not much....

Model Behavior
Put simply, modeling means finding like characteristics about people that, when combined, enable you to predict future behavior. There are several inexpensive ways to model your data yourself (and some more expensive ways to use external data sources to help...

To the Point : Brand Slammed?
Ah, the Internet. The easy access. The openness. The freedom. And … the total lack of control. The way anyone can say anything about you and post it anywhere....

Easier Said Than Done : Choose Your Budget-Cut Battles Wisely
If you haven’t gotten it yet, the memo is probably on its way. It says, with a great many words: You must cut your fundraising budget!...

Editor's Note : Good Call
I like it when readers contact me with feedback on things they see in the pages of FundRaising Success, or on our Web site, or in our e-letters. Believe it or not, I even like it when they have something...

Pulse : ProFile: Amy Franze, JDRF
People tend to think the nonprofit world is vastly different than the for-profit world. But as Amy Franze, executive vice president of development at Juvenile Diabetes Research Foundation International, exemplifies, the two worlds aren’t as different as they might appear....