Here's what you are saying about:

Interactive Fundraising: 2010 Ushers in Faster Reaction Time for Fundraising

"I question the comments regarding citizen fundraisers. It would be great if we could get more data on this. Figures released by Hitwise shortly after the earthquake show a massive spike in visits to charity Web sites, but their figures also show the biggest increase in traffic was driven by news sites. Traffic from social networks such as Twitter and Facebook remained relatively static. Full details can be seen here."

— Mark Phillips (mark@bluefroglondon.com)

"Hi, Mark. Thanks for the comment and Hitwise info. Interesting to see the source of traffic. The comment at the beginning of the post about social media was more a commentary on how social media helped to spread the word of the disaster rather than as a source of traffic to charity Web sites. Clearly looks like the mass media had a bigger hand in that arena from the link you posted.

"As for the citizen fundraisers, the comment referred to the number of people who once at the charity Web site are willing to create their own fundraising page on behalf of that organization where they involve their friends, families and colleagues in the fundraising efforts.

"Thanks again for the comments, hope this helps to clarify."

— Mark Sutton (msutton@artez.com)

"But the second is generally easier for people to remember. What would you prefer? To look good? Or to have people remember your site?"

— "Five Tips on Choosing Your Nonprofit URL," posted by fundraising consultant Marc Pitman on his blog, the fundraising coach