
As publishers increasingly seek to offset lost ad revenue, custom publishing can be a significant revenue stream. In fact, for some publishers, it has surpassed
...Every cataloger is trying to capitalize on the recovering economy, but is constrained by a budget. Learn how to prioritize your company's needs and tailor
...Every direct marketer knows that if you present prospects with too many choices, you risk inertia in the decision-making process. There’s some truth to this
...Is the paper you purchased for your next direct mail or catalog campaign imported? How about the fiber used to make the paper? Did you
...Is the paper you purchased for your next direct mail or catalog campaign imported? How about the fiber used to make the paper? Did you
...
We’ve dedicated four issues in 2009 to our Fundraising 101 series, which we hope will offer a solid look at some of the more fundamental issues involved in nonprofit fundraising. We start this month with a look at direct mail. In April, we tackle acquisition; in June, it’s special efforts, including monthly giving, lapsed donors, capital campaigns and planned giving; and, finally, we look at
e-philanthropy in October.
Whether you’ll be reading as a fundraising newbie looking for some entry-level guidance or as a seasoned professional looking for a refresher course to smooth the waters in this tough economic climate, we hope you’ll find these special reports immensely helpful.