Search results for Creative Direct Response
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Found 29 item(s). Displaying 1-15
March 17, 2011 From NonProfit Times
The holiday season provides ample opportunity to proposition potential donors and renew supporters' contributions. According to Michael Nilsen, senior director of public affairs for the Association of Fundraising Professionals (AFP), approximately half of all charities get between 30 percent and 60 percent of their...
Industry News: CDR Fundraising Group Acquires MINDset direct
January 8, 2010 From News
BOWIE, MD, Jan. 11, 2010 —CDR Fundraising Group, an industry leader in integrated fundraising and marketing for nonprofits, is pleased to announce the acquisition of MINDset direct (MINDset.) By adding MINDset’s specialized services to its capabilities, CDR Fundraising Group has significantly expanded the middle-donor, sustainer and planned-giving marketing programs it can offer its nonprofit clients.
January 8, 2010 From News
BOWIE, MD, Jan. 11, 2010 —CDR Fundraising Group, an industry leader in integrated fundraising and marketing for nonprofits, is pleased to announce the acquisition of MINDset direct (MINDset.) By adding MINDset’s specialized services to its capabilities, CDR Fundraising Group has significantly expanded the middle-donor, sustainer and planned-giving marketing programs it can offer its nonprofit clients.
Founder of CDR Fundraising Group Passes Away, Leaves Legacy of Service to Nonprofits
April 14, 2009 From News
BOWIE, MD, April 14, 2009 — Geoffrey W. Peters, president and CEO, is saddened to announce that Raymond Grace, founder of CDR Fundraising Group, passed away from complications related to cancer early this morning, April 14, 2009.
April 14, 2009 From News
BOWIE, MD, April 14, 2009 — Geoffrey W. Peters, president and CEO, is saddened to announce that Raymond Grace, founder of CDR Fundraising Group, passed away from complications related to cancer early this morning, April 14, 2009.
Encouragement for an Ailing Colleague
February 10, 2009 From FS Advisor
February 10, 2009 From FS Advisor
As many of you know, Creative Direct Response Founder and CEO Ray Grace has been battling esophageal cancer for some time. If you would like
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September 2008 From FundRaising Success
All hail the next big thing! Everyone is looking for it … or running from it … or a little of both. “What’s next” is a huge topic of conversation anywhere you go in the fundraising sector. And because the lure of that magic fundraising bullet is so seductive, it’s way too easy to get caught up in its siren call — you know … that sublimely hypnotic melody that wraps itself around your overworked brain and soothes away the trauma of your last failed direct-mail package, those hugely expensive test mailings, the CAN-SPAM bugaboos, and links that take forever to load and then
FS Gold Awards: Complete List of Winners
September 2008 From FundRaising Success
PACKAGE OF THE YEAR Gold: Habitat for Humanity International Special Development Appeal (Craver, Mathews, Smith & Co.) Silver: Rhode Island Community Food Bank Annual Review Brochure (DaVinci Direct) Bronze (Tie): Tuskegee Airmen — Charles McGee Campaign (Fundraising Strategies) CARE November/December World Report (Merkle) ACQUISITION (50,000 OR MORE MAILED) Gold: Utah Food Bank 2007 Thanksgiving Donor Acquisition (L.W. Robbins) Silver: Wildlife Conservation Spring 2007 Acquisition (Schultz & Williams) Bronze: Mail Call Hurts (Gum Version) (Fundraising Strategies) ACQUISITION (FEWER THAN 50,000 MAILED) Gold: Tuskegee Airmen — Charles McGee (Fundraising Strategies) Silver: Bidawee “Welcome” (SCA DIrect) Bronze: Adaptive Clothing Gift Tag Package (Fundraising Strategies) RENEWAL (50,000
September 2008 From FundRaising Success
PACKAGE OF THE YEAR Gold: Habitat for Humanity International Special Development Appeal (Craver, Mathews, Smith & Co.) Silver: Rhode Island Community Food Bank Annual Review Brochure (DaVinci Direct) Bronze (Tie): Tuskegee Airmen — Charles McGee Campaign (Fundraising Strategies) CARE November/December World Report (Merkle) ACQUISITION (50,000 OR MORE MAILED) Gold: Utah Food Bank 2007 Thanksgiving Donor Acquisition (L.W. Robbins) Silver: Wildlife Conservation Spring 2007 Acquisition (Schultz & Williams) Bronze: Mail Call Hurts (Gum Version) (Fundraising Strategies) ACQUISITION (FEWER THAN 50,000 MAILED) Gold: Tuskegee Airmen — Charles McGee (Fundraising Strategies) Silver: Bidawee “Welcome” (SCA DIrect) Bronze: Adaptive Clothing Gift Tag Package (Fundraising Strategies) RENEWAL (50,000
Conference Roundup: Rating Charities
June 2008 From FS Advisor
Nonprofit professionals say charity watchdog groups like Charity Navigator, which aim to ensure nonprofits are financially responsible, don’t give donors a clear picture of an organization’s effectiveness. Watchdog groups look at an organization’s tax records (the 990 form) and little else in determining its rating, said John Melia, founder and executive director of the Wounded Warrior Project, the Jacksonville, Fla.-based organization that provides programs and services to severely injured service members during the time between active duty and transition to civilian life. Melia and other nonprofit professionals discussed issues surrounding charity watchdog groups and their rating systems at the session “The Costs of
June 2008 From FS Advisor
Nonprofit professionals say charity watchdog groups like Charity Navigator, which aim to ensure nonprofits are financially responsible, don’t give donors a clear picture of an organization’s effectiveness. Watchdog groups look at an organization’s tax records (the 990 form) and little else in determining its rating, said John Melia, founder and executive director of the Wounded Warrior Project, the Jacksonville, Fla.-based organization that provides programs and services to severely injured service members during the time between active duty and transition to civilian life. Melia and other nonprofit professionals discussed issues surrounding charity watchdog groups and their rating systems at the session “The Costs of
Leading the Charge
June 2008 From FundRaising Success
John Melia is a no-nonsense kind of guy. He’s got what seems at first to be the naïve determination of a child building sand castles at water’s edge, not quite cognizant of the fact that the surf could swoop in at any moment and wreak havoc. It’s a refreshing assessment. But it’s also wrong. At 42, the wounded Gulf War vet and founder and executive director of the Jacksonville, Fla.-based Wounded Warrior Project is far from naïve about the way nonprofit organizations have historically worked. He just cuts the crap and focuses on how they should work. And in the case of WWP, how
June 2008 From FundRaising Success
John Melia is a no-nonsense kind of guy. He’s got what seems at first to be the naïve determination of a child building sand castles at water’s edge, not quite cognizant of the fact that the surf could swoop in at any moment and wreak havoc. It’s a refreshing assessment. But it’s also wrong. At 42, the wounded Gulf War vet and founder and executive director of the Jacksonville, Fla.-based Wounded Warrior Project is far from naïve about the way nonprofit organizations have historically worked. He just cuts the crap and focuses on how they should work. And in the case of WWP, how
Ask the Experts: Vendor/Client Relationships, Part II
April 2008 From FS Advisor
A direct-mail provider in the Chicagoland area recently posed a question about an experience he had with a client organization. We had several fundraising pros tackle the question and ran a number of responses last week. This week, a few more. My company partners with many nonprofit organizations. Several of them annually ask us for donations back. We make it known that our policy is to review what we have done for organizations in December, and if a company wants us to make a donation they may [ask us], in writing, at that time. About six weeks ago, one of these nonprofits contacted us
April 2008 From FS Advisor
A direct-mail provider in the Chicagoland area recently posed a question about an experience he had with a client organization. We had several fundraising pros tackle the question and ran a number of responses last week. This week, a few more. My company partners with many nonprofit organizations. Several of them annually ask us for donations back. We make it known that our policy is to review what we have done for organizations in December, and if a company wants us to make a donation they may [ask us], in writing, at that time. About six weeks ago, one of these nonprofits contacted us
Mastering the Balanced Scorecard
February 2008 From FS Advisor
With the right implementation, nonprofit organizations have a straightforward tool for measuring success at their fingertips. Creative Direct Response’s Joel Zimmerman tells you all about it in his story, “Mastering the Balanced Scorecard”. Be a Part of FundRaising Success! Join Our Reader Panel The editorial staff of FundRaising Success magazine wants this publication, our e-newsletters and webinars to reflect what you need to know to help you succeed in your fundraising efforts. To make sure we’re on point, we’re forming a special FS Reader Panel. Members will be invited to join in conversations with the staff, meet at conferences, provide feeback and critique,
February 2008 From FS Advisor
With the right implementation, nonprofit organizations have a straightforward tool for measuring success at their fingertips. Creative Direct Response’s Joel Zimmerman tells you all about it in his story, “Mastering the Balanced Scorecard”. Be a Part of FundRaising Success! Join Our Reader Panel The editorial staff of FundRaising Success magazine wants this publication, our e-newsletters and webinars to reflect what you need to know to help you succeed in your fundraising efforts. To make sure we’re on point, we’re forming a special FS Reader Panel. Members will be invited to join in conversations with the staff, meet at conferences, provide feeback and critique,
Mastering the Balanced Scorecard
February 2008 From FundRaising Success
The “balanced scorecard” has been a corporate management buzzword for about a decade. Like many management movements before it, the balanced scorecard is migrating from corporate management into the offices of nonprofit management and development staffing.
February 2008 From FundRaising Success
The “balanced scorecard” has been a corporate management buzzword for about a decade. Like many management movements before it, the balanced scorecard is migrating from corporate management into the offices of nonprofit management and development staffing.
Reach for the Stars!
February 2008 From FundRaising Success
Since day one, I’ve held that those of us who are responsible for putting out FundRaising Success learn more from our readers than our readers learn from us. And this year’s Fundraising Professionals of the Year Awards have served to punctuate that belief. Each year, we send out nominating forms that are nice and neat, with perfectly balanced categories that cover what we think are all the bases. And each year, we name winners in those respective categories. But this year, the nominations weren’t so cut and dry, and we were reminded that there are thousands of fundraising pros out there who toil in
February 2008 From FundRaising Success
Since day one, I’ve held that those of us who are responsible for putting out FundRaising Success learn more from our readers than our readers learn from us. And this year’s Fundraising Professionals of the Year Awards have served to punctuate that belief. Each year, we send out nominating forms that are nice and neat, with perfectly balanced categories that cover what we think are all the bases. And each year, we name winners in those respective categories. But this year, the nominations weren’t so cut and dry, and we were reminded that there are thousands of fundraising pros out there who toil in
Five Thoughts About Integrated Fundraising
November 2007 From FundRaising Success
Editor’s note: This is the last in the year-long, quarterly series of stories we’ve been calling “The Leadership Series,” where leaders in the fundraising sector speak to big-picture issues fundraisers need to think about, over and above the day-to-day details of their jobs. Not one to mince words, Geoff jumps right in with these “Five Thoughts About Integrated Fundraising.”
November 2007 From FundRaising Success
Editor’s note: This is the last in the year-long, quarterly series of stories we’ve been calling “The Leadership Series,” where leaders in the fundraising sector speak to big-picture issues fundraisers need to think about, over and above the day-to-day details of their jobs. Not one to mince words, Geoff jumps right in with these “Five Thoughts About Integrated Fundraising.”
Yabba, Dabba … Don’t?
October 2007 From FundRaising Success
Every day we see between 1,500 and 3,000 advertisements. That’s upwards of 125 in-your-face fliers, billboards, commercials and print ads per hour — or 2.08 per minute. Which makes perfect sense considering the average American debt per credit-card carrying household is $8,500 to $14,000, according to Federal Reserve Board of Governors statistical releases and the U.S. Census Bureau. As much as we’d like to think that our decisions to buy, buy, buy are independent choices based on personal preference, price, etc., we’re wrong. Advertisements influence our purchases — nearly all of them — whether we like it or not.
October 2007 From FundRaising Success
Every day we see between 1,500 and 3,000 advertisements. That’s upwards of 125 in-your-face fliers, billboards, commercials and print ads per hour — or 2.08 per minute. Which makes perfect sense considering the average American debt per credit-card carrying household is $8,500 to $14,000, according to Federal Reserve Board of Governors statistical releases and the U.S. Census Bureau. As much as we’d like to think that our decisions to buy, buy, buy are independent choices based on personal preference, price, etc., we’re wrong. Advertisements influence our purchases — nearly all of them — whether we like it or not.
Innovate, Integrate
August 2007 From FundRaising Success
Ah, whimsy. It really is my thing. So I was totally tickled when Convio President Sheeraz Haji walked into a session being presented by Scottish fundraising powerhouse Bernard Ross at the Bridge Conference in D.C. last month. Sheeraz is quite the nice guy, but it wasn’t his mere presence that gave me the giggles.
August 2007 From FundRaising Success
Ah, whimsy. It really is my thing. So I was totally tickled when Convio President Sheeraz Haji walked into a session being presented by Scottish fundraising powerhouse Bernard Ross at the Bridge Conference in D.C. last month. Sheeraz is quite the nice guy, but it wasn’t his mere presence that gave me the giggles.
