Found 67 item(s). Displaying 1-15
Is Your Organization Using/Benefiting From Social Media?
February 22, 2011
From FS Advisor
A lot of the talk at the Washington Nonprofit Conference was about how so many organizations are still hesitant to devote money and manpower to social media. How is your organization using social media?
Are Charity Watchdogs Listening?
January 13, 2011
From Joe Boland
There has been rising dissent from fundraisers about charity watchdog ratings, and it appears Charity Navigator is taking steps to address some of fundraisers' concerns.
3 Top Analytics Techniques Every Fundraiser Should Know
September 20, 2010
From FS Advisor
In one of the final sessions of the New York Nonprofit Conference, the presenters described three ways fundraisers can "think about taking calculated risks in these times" using analytics.
The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View
August 31, 2010
From FS Advisor
Fundraisers from all walks of life are encountering many challenges these days, but what do the C-level executives see as the most important issues facing the sector? At the Direct Marketing Association Nonprofit Federation’s 2010 New York Nonprofit Conference, three top nonprofit executives joined moderator Tom Harrison, president and CEO of Russ Reid, to discuss these issues in a two-part session, “Cracking the Shell: Open Dialogue & Discussion With America’s Top Nonprofit C-Level Executives on the Sector’s Most Pressing Issues."
Innovation + Integration = Impact
June 2010
From FundRaising Success
Tom Harrison: Many people talk about integrated marketing or multichannel
marketing, but when you dig deeper you find out they mean direct mail and outbound telemarketing.
Kyla Shawyer: There was a time when Operation Smile was using very few channels to communicate with our donors. We had to acknowledge that people wanted diversity and demanded choices. The more ways we communicated with them, the more likely they were to receive our message and respond.
ProFile: Kory Christianson
April 2010
From FundRaising Success
Fundraising is, by its nature, a selfless endeavor. The work is all about raising money to help others, and any good fundraiser knows the efforts are all about the donors and the missions. So when fundraisers acknowledge one of their own, it's no surprise for the honoree to credit others for his or her achievement.
Strengthen Donor Relations Through Targeted Communications
February 2, 2010
From FS Advisor
Most fundraising professionals devise campaigns with a standard, “blanket” approach — what's the best package to mail out to the majority of my donors? However, by complementing this approach with more targeted communications designed for specific donor groups, fundraisers can optimize their donor contacts and, ultimately, generate more revenue.