
Reading behavior has changed. There are also differences in how books are offered for sale, and how they are purchased. This has led to a changing value-added chain - book dealers such as Amazon now print books themselves, and authors are increasingly utilizing the vanity publishing model to publish and sell their creations directly to the public.
In short, the market has become considerably more volatile, ad-hoc and unpredictable. In scenarios such as this, the book's intrinsic importance has indisputably declined. The direction is clear, but it can place book publishers in a difficult position - how should they respond to these multitudinous changes? Fortunately, there's a way to deal with the challenge - printing on demand.
This webinar will explore how:
-How service providers are addressing the changing dynamics in the book market
-Technology infrastructure and support requirements book publishers of all sizes should look for as the build partnerships
-The ROI for the publisher as well as the value proposition associated with digital print capabilities and ancillary services
-Recommendations for the industry
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Océ - a Canon Company
Click here to register for this free webinar, today!:
Can't make it on February 21? No problem! Publishing Business webinars are archived for 90 days after the live event. Click above to register and get access to this webinar on-demand.
Next Jump, provider of rewards and loyalty programs, announced the launch of OO.com, the company’s first consumer facing shopping site. In conjunction, Next Jump kicked
...Your mother was right: first impressions do matter. Is your website projecting an image of trustworthiness and credibility?
Trust us; you won't want to miss this live webinar sponsored by TRUSTe, an online privacy seals and services provider. Listen in as Tim Ash, author of the Amazon.com bestseller "Landing Page Optimization," and TRUSTe's Andreas Ryuta Stenzel spend an hour evaluating landing pages based on Tim's "Four Pillars of Trust".
Submit your own site for review, or just listen in while your colleagues sit in the hot seat. You'll learn how to increase your conversion rate by applying the Four Pillars to your own site, and see live examples of sites that are doing this well--and not so well.
Whether you're marketing to businesses or consumers, you won't want to miss this engaging and interactive session.
Sponsored by TRUSTe
To view this webinar, click here!:
StratusLIVE, makers of StratusLIVE for Fundraisers, the leading Microsoft Dynamics® CRM-based Constituent Engagement and Fundraising Suite, has announced general availability of its new 2011 version. The latest version is powered by the recently released
Jeff Bezos, the self-made billionaire who started Amazon.com out of a Bellevue, Wash., garage and built it into the world's dominant online retailer over the past two decades, has given $10 million to the Museum of History & Industry to establish a
...