Search results for Epsilon
Found 19 item(s)
Found 19 item(s). Displaying 1-15
June 30, 2011 From WVVA.com
Williams-Sonoma Inc. was recognized as St. Jude Children's Research Hospital's Corporate Partner of the Year during the presentation of the ALSAC/St. Jude Volunteer Appreciation Awards on June 24. St. Jude honored partners, volunteers and donors from across the country at the annual event.
Williams-Sonoma
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March 10, 2011 From News
The Direct Marketing Association’s Email Experience Council and Epsilon today released the Q4 2010 North America Email Trends and Benchmarks Results, which show an increase in conversion rates of 16.1 percent over Q4 2009. The 2.9 percent conversion rate is the strongest over a two-year period.
October 11, 2010 From Direct Marketing Education Foundation
The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF’s Annual Meeting, which
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October 8, 2010 From Seattle Times
Company executives say they are pleased to find that customers have been paying about 85 percent of the retail price of menu items since Richmond Heights, Mo.-based Panera Bread Co. turned the St. Louis Bread Co. cafe in May into its first nonprofit community cafe. The store
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Epsilon Study: Online Purchases Up 8 Percent in 2008
September 16, 2009 From News
September 15, 2009, DMNews — Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to Epsilon Targeting, a recently formed data division of Epsilon. These were among the findings in its Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database.
September 16, 2009 From News
September 15, 2009, DMNews — Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to Epsilon Targeting, a recently formed data division of Epsilon. These were among the findings in its Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database.
National Geographic Renews Its Long-Standing Relationship With Marketing Services Leader Epsilon
May 22, 2009 From News
DALLAS, May 22, 2009 — Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a multi-year extension agreement with Washington, D.C.-based National Geographic Society to continue providing database hosting and marketing services. National Geographic, a large Epsilon database client since 1997, is also an Epsilon permission-based email and Epsilon Targeting client.
May 22, 2009 From News
DALLAS, May 22, 2009 — Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a multi-year extension agreement with Washington, D.C.-based National Geographic Society to continue providing database hosting and marketing services. National Geographic, a large Epsilon database client since 1997, is also an Epsilon permission-based email and Epsilon Targeting client.
10 Common Mistakes Nonprofits Make in Selecting a Donor Database
April 7, 2009 From FS Advisor
The latest in FundRaising Success' Educational Webinar Series, "Understanding and Maximizing Your Donor Database for Fundraising Success," featured 10 common mistakes nonprofits make in selecting donor databases and how to avoid them, detailed by co-presenter Robert Weiner, president of Robert L. Weiner Consulting.
April 7, 2009 From FS Advisor
The latest in FundRaising Success' Educational Webinar Series, "Understanding and Maximizing Your Donor Database for Fundraising Success," featured 10 common mistakes nonprofits make in selecting donor databases and how to avoid them, detailed by co-presenter Robert Weiner, president of Robert L. Weiner Consulting.
Study: Shorter E-mail Subject Lines Perform Better
January 12, 2009 From FS Advisor
When it comes to e-mail subject lines, shorter is better. Epsilon recently released the findings of a comprehensive study that examined more than a billion e-mails to determine best practices for creating subject lines and found that "shorter subject lines correlate with higher open rates and click rates … ," the company said in a recent press release.
January 12, 2009 From FS Advisor
When it comes to e-mail subject lines, shorter is better. Epsilon recently released the findings of a comprehensive study that examined more than a billion e-mails to determine best practices for creating subject lines and found that "shorter subject lines correlate with higher open rates and click rates … ," the company said in a recent press release.
List Look
July 2008 From FundRaising Success
Following is a sampling of new-to-the-market and newly managed lists.
July 2008 From FundRaising Success
Following is a sampling of new-to-the-market and newly managed lists.
Advisor 02/05/08_Quote
February 2008 From FS Advisor
“There’s a good chance that our [monthly donor] did not select her two favorite charities and then join their monthly programs. Most likely, she responded to the two charities who asked her first.” — Harvey McKinnon from “Myths of Monthly Donor Programs: Challenging the Myths About Monthly Giving Programs,” as quoted by Krista Harte Sassaman, senior account director at Epsilon, in her session, “Monthly Giving Basics & Beyond: Shattering the Status Quo With Your Sustainer Program,” at the DMA Nonprofit Federation’s 2008 Washington Nonprofit Conference last month.
February 2008 From FS Advisor
“There’s a good chance that our [monthly donor] did not select her two favorite charities and then join their monthly programs. Most likely, she responded to the two charities who asked her first.” — Harvey McKinnon from “Myths of Monthly Donor Programs: Challenging the Myths About Monthly Giving Programs,” as quoted by Krista Harte Sassaman, senior account director at Epsilon, in her session, “Monthly Giving Basics & Beyond: Shattering the Status Quo With Your Sustainer Program,” at the DMA Nonprofit Federation’s 2008 Washington Nonprofit Conference last month.
“E” Is for Engagement
January 2008 From FS Advisor
Everyone had to be wondering the same thing I was wondering as we sat in a room at the JW Marriott Hotel toward the end of the DMA Nonprofit Federation’s 2008 Washington Nonprofit Conference in Washington, D.C., last week: How is Tom Gaffny going to pull off a session titled “‘E’ Is for Engagement: 65 Organizations, A Case Study”? I pictured the executive vice president of fundraising for Epsilon in a cowboy hat, scatting into a microphone like the auctioneer at a livestock sale. (I guess I was the only one who went that far, but like I said, the conference was winding down.)
January 2008 From FS Advisor
Everyone had to be wondering the same thing I was wondering as we sat in a room at the JW Marriott Hotel toward the end of the DMA Nonprofit Federation’s 2008 Washington Nonprofit Conference in Washington, D.C., last week: How is Tom Gaffny going to pull off a session titled “‘E’ Is for Engagement: 65 Organizations, A Case Study”? I pictured the executive vice president of fundraising for Epsilon in a cowboy hat, scatting into a microphone like the auctioneer at a livestock sale. (I guess I was the only one who went that far, but like I said, the conference was winding down.)
Analyze This!
January 2008 From FundRaising Success
We watch our open rates. We track our clickthroughs. But do we really know who we’re e-mailing? When we capture the all-important e-mail address, we’ve gained access to that person’s inbox (and, ideally, her approval — or at least an absence of disapproval) in order to communicate with her. Then we start sending e-mails … and more e-mails — and, for too many of us, we never look back. Yes, we track open rates, clickthrough rates, donations, number of new e-mail addresses and on and on. We do a great job of accumulating e-mail addresses and analyzing campaigns. But we’re leaving
January 2008 From FundRaising Success
We watch our open rates. We track our clickthroughs. But do we really know who we’re e-mailing? When we capture the all-important e-mail address, we’ve gained access to that person’s inbox (and, ideally, her approval — or at least an absence of disapproval) in order to communicate with her. Then we start sending e-mails … and more e-mails — and, for too many of us, we never look back. Yes, we track open rates, clickthrough rates, donations, number of new e-mail addresses and on and on. We do a great job of accumulating e-mail addresses and analyzing campaigns. But we’re leaving
The Great Debate: Direct Mail vs. Online Acquisition
July 2007 From FS Advisor
With all the hype surrounding online fundraising, direct marketers are left with questions about the performance of online campaigns vs. direct-mail acquisition campaigns. Which perform better? How do you know which to use for your organization? The answer: It depends. As with most aspects of direct marketing, there is no cut-and-dry answer as to which method of donor recruitment is better, but rather unique characteristics of both channels. In an effort to uncover some of the benefits and challenges of online and DM acquisition, I moderated a debate at the Bridge Conference in Washington, D.C., last week. Krista Harte Sassaman, senior account director at marketing solutions
July 2007 From FS Advisor
With all the hype surrounding online fundraising, direct marketers are left with questions about the performance of online campaigns vs. direct-mail acquisition campaigns. Which perform better? How do you know which to use for your organization? The answer: It depends. As with most aspects of direct marketing, there is no cut-and-dry answer as to which method of donor recruitment is better, but rather unique characteristics of both channels. In an effort to uncover some of the benefits and challenges of online and DM acquisition, I moderated a debate at the Bridge Conference in Washington, D.C., last week. Krista Harte Sassaman, senior account director at marketing solutions
Three Ideas for Creating a Winning Holiday Campaign
December 2006 From FS Advisor
When creating a holiday fundraising campaign, it’s important to make your message as specific and tangible as possible, says Tom Gaffny, executive vice president and managing director of the fundraising division of relationship-marketing firm Epsilon. In 2005, Epsilon won five awards for creative excellence in the nonprofit sector from the New England Direct Marketing Association (NEDMA), one of which was a Gold Award in the category of Best Art Direction for its work on a holiday campaign for Volunteers of America — an organization dedicated to helping at-risk youths, elderly, abused and neglected children, the disabled and the homeless. Gaffny says there are
December 2006 From FS Advisor
When creating a holiday fundraising campaign, it’s important to make your message as specific and tangible as possible, says Tom Gaffny, executive vice president and managing director of the fundraising division of relationship-marketing firm Epsilon. In 2005, Epsilon won five awards for creative excellence in the nonprofit sector from the New England Direct Marketing Association (NEDMA), one of which was a Gold Award in the category of Best Art Direction for its work on a holiday campaign for Volunteers of America — an organization dedicated to helping at-risk youths, elderly, abused and neglected children, the disabled and the homeless. Gaffny says there are
Accentuate the Actions
June 2006 From FundRaising Success
June 2006 From FundRaising Success
Responding to our invitation in the February issue of FundRaising Success, Lacy Ward Jr., executive director of Court Appointed Special Advocates of Central Virginia, an organization that advocates for abused and neglected children in court, requested that her organization’s site be analyzed here.
Far from an expert on Web design and functionality, I enlisted the help of Domenic Spinosa, vice president of creative for Wakefield, Mass.-based relationship-marketing firm Epsilon.
