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May 31, 2011 From New York Times
A new service, GiveBackMail, promises to give 25 percent of its profit to charity if users route their e-mail activities through its website.
Every action users take on the site generates a new ad display and revenue for the company. A dashboard keeps track of how...
February 24, 2011 From Chronicle of Philanthropy
The Twitter co-founder Biz Stone plans to announce tonight that he is joining forces with a nonprofit technology group to start ConvergeUS, a charity that seeks to combat social problems with new technology.
The nonprofit’s goal is
...
SEM for Direct Marketers - Finding the keywords, offer, audience and landing pages to drive conversions from your paid search
December 7, 2010 From Webinars & Virtual Events
December 7, 2010 From Webinars & Virtual Events
Paid search taps into an audience that is 100% targeted, trackable and testable. But many companies fail to capitalize on these opportunities despite heavy investment.
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October 19, 2010 From New York Times
Microsoft is vastly expanding its efforts to prevent governments from using software piracy inquiries as a pretext to suppress dissent. It plans to provide free software licenses to more than 500,000 advocacy groups, independent media outlets and other nonprofit organizations in...
What You Don't Know About SEM - Secrets to Increasing ROI from Paid Search
October 19, 2010 From Webinars & Virtual Events
October 19, 2010 From Webinars & Virtual Events
Paid search is one of the most reliable forms of Internet marketing, and it's growing. Depending on the report you read, paid SEM was up
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June 23, 2010 From Washington Post
In a seventh-floor conference room festooned with framed articles and journalism awards, Managing Editor Gordon Witkin leads the morning discussion of stories his staff is pursuing.
Their latest scoop -- on members of Congress dumping their BP stock -- "was a big success," he says. "It was in
...
May 2010 From FundRaising Success
The response from donors following January's earthquake in Haiti came in fast and furious — to the tune of tens of millions of dollars flooding in through every channel imaginable. From online donations to mobile text-to-give to traditional mail, the response was overwhelming. But questions also arose about today's giving environment, especially in a crisis. How do you keep new donors engaged? Is this the sign of a mobile revolution? How can you mobilize funds quickly and efficiently? How do you prepare for emergencies?
Searching and Shopping for Good
December 29, 2009 From FS Advisor
More than 81,000 nonprofits have partnered with the online shopping mall GoodShop.com and Yahoo-powered search engine GoodSearch.com to enable their supporters to generate donations by shopping online or searching the Internet.
December 29, 2009 From FS Advisor
More than 81,000 nonprofits have partnered with the online shopping mall GoodShop.com and Yahoo-powered search engine GoodSearch.com to enable their supporters to generate donations by shopping online or searching the Internet.
Nonprofit Blogging for Beginners
October 27, 2009 From FS Advisor
October 27, 2009 From FS Advisor
Blogs are a good way for nonprofits to expand their reach and communicate more directly with supporters and their community. But where do you start?
In August, TechSoup sponsored the webinar "Introduction to Blogging for Nonprofits and Libraries," in which presenters Allyson Kapin, blogger for Care2's blog Frogloop, and Jason Griffey, co-author of the book "Library Blogging," discussed the basics of getting started with a blog, covering how much staff time to devote to it, who should blog and which tools to use, and offering best practices.
Profile: Conservation International
August 2008 From GIVING 2.0
What do leatherback turtles, burning forests and Harrison Ford all have in common? They’re the key components of some very successful marketing campaigns launched by Conservation International, a nonprofit organization missioned to protect the richest regions of plant and animal diversity in 34 international biodiversity hot spots, wilderness areas and marine ecosystems. With headquarters in Arlington, Va., CI works in more than 40 countries on four continents. Last year, it distributed more than $30 million in funding to its partners to implement conservation activities. And over the past six years, it has provided more than $97 million to fund more than 1,200 nongovernmental
August 2008 From GIVING 2.0
What do leatherback turtles, burning forests and Harrison Ford all have in common? They’re the key components of some very successful marketing campaigns launched by Conservation International, a nonprofit organization missioned to protect the richest regions of plant and animal diversity in 34 international biodiversity hot spots, wilderness areas and marine ecosystems. With headquarters in Arlington, Va., CI works in more than 40 countries on four continents. Last year, it distributed more than $30 million in funding to its partners to implement conservation activities. And over the past six years, it has provided more than $97 million to fund more than 1,200 nongovernmental
Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!
July 2008 From GIVING 2.0
Back in the ’90s, when I was editor of [FundRaising Success sister publication] Target Marketing, this strange thing called the Internet turned up on my radar screen. I did not understand it. In fact, nobody understood it. For one thing, with the dial-up modem, downloading was s-l-o-w. Investors fell in love with it and pumped billions of dollars into startup companies that promised to capture millions of “eyeballs,” and a large percentage of those eyeballs would turn into paying customers or cause advertisers to spend money. “The only bank that takes eyeballs,” Bill Bonner, brilliant founder and proprietor of the sprawling Agora Publishing empire,
July 2008 From GIVING 2.0
Back in the ’90s, when I was editor of [FundRaising Success sister publication] Target Marketing, this strange thing called the Internet turned up on my radar screen. I did not understand it. In fact, nobody understood it. For one thing, with the dial-up modem, downloading was s-l-o-w. Investors fell in love with it and pumped billions of dollars into startup companies that promised to capture millions of “eyeballs,” and a large percentage of those eyeballs would turn into paying customers or cause advertisers to spend money. “The only bank that takes eyeballs,” Bill Bonner, brilliant founder and proprietor of the sprawling Agora Publishing empire,
Same Script, Different Cast: How Social Networking Can Learn From E-mail
June 2008 From GIVING 2.0
[Editor’s Note: This piece originally appeared in the June 12 issue of eM+C Weekly, an e-letter produced by FundRaising Success sister publication eM+C. It’s written for for-profit e-marketers, but the information is equally applicable to nonprofits. To subscribe to eM+C Weekly, go to www.emarketingandcommerce.com] Social networking is still in its infancy, but already we have seen rapid evolution in the way that consumers and marketers alike are using the new channel. One of the things I can’t help but notice is the similarity between the way social networking is evolving and how e-mail evolved. While there are some things that are different and/or better
June 2008 From GIVING 2.0
[Editor’s Note: This piece originally appeared in the June 12 issue of eM+C Weekly, an e-letter produced by FundRaising Success sister publication eM+C. It’s written for for-profit e-marketers, but the information is equally applicable to nonprofits. To subscribe to eM+C Weekly, go to www.emarketingandcommerce.com] Social networking is still in its infancy, but already we have seen rapid evolution in the way that consumers and marketers alike are using the new channel. One of the things I can’t help but notice is the similarity between the way social networking is evolving and how e-mail evolved. While there are some things that are different and/or better
eView: Political Marketers Have Embraced Web 2.0, But What About Online Advertising?
May 2008 From GIVING 2.0
There is no question political and advocacy campaigns have embraced the Internet as part of the 2008 campaign cycle. Blogs, social networks and the YouTube phenomenon all are prevalent aspects of the marketing mix, and most campaigns have perfected fundraising and e-mail marketing online. However, to date, the presidential campaigns have overlooked an opportunity to capitalize on what non-political marketers have known for years: online advertising works. Otherwise, it would not be a $20 billion industry, surpassing radio advertising revenue and continuing to grow at 20 percent each year. Today, online represents about 7 percent of all commercial advertising spending in the U.S., versus
May 2008 From GIVING 2.0
There is no question political and advocacy campaigns have embraced the Internet as part of the 2008 campaign cycle. Blogs, social networks and the YouTube phenomenon all are prevalent aspects of the marketing mix, and most campaigns have perfected fundraising and e-mail marketing online. However, to date, the presidential campaigns have overlooked an opportunity to capitalize on what non-political marketers have known for years: online advertising works. Otherwise, it would not be a $20 billion industry, surpassing radio advertising revenue and continuing to grow at 20 percent each year. Today, online represents about 7 percent of all commercial advertising spending in the U.S., versus
Top 25 E-mail Marketing Terms You Should Know
May 2008 From FS Advisor
Sure, you might hear some really, really forward-thinking folks saying that e-mail and the Internet are so ’90s when it comes to nonprofit fundraising. But the truth of the matter is that a good deal of small and mid-sized organizations still are feeling their way. That in mind, e-mail marketing firm Constant Contact offers this really basic and incredibly helpful glossary of terms for companies and organizations that are just starting to make e-mail marketing and fundraising a priority. If you have ever felt out of your depth in a discussion about e-mail marketing, rest assured you are not alone. These top 25 common
May 2008 From FS Advisor
Sure, you might hear some really, really forward-thinking folks saying that e-mail and the Internet are so ’90s when it comes to nonprofit fundraising. But the truth of the matter is that a good deal of small and mid-sized organizations still are feeling their way. That in mind, e-mail marketing firm Constant Contact offers this really basic and incredibly helpful glossary of terms for companies and organizations that are just starting to make e-mail marketing and fundraising a priority. If you have ever felt out of your depth in a discussion about e-mail marketing, rest assured you are not alone. These top 25 common
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