Search results for Harte-Hanks
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October 11, 2010 From Direct Marketing Education Foundation
The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF’s Annual Meeting, which
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Raising Awareness — and Money! — with Mobile
June 10, 2009 From Webinars & Virtual Events
June 10, 2009 From Webinars & Virtual Events
Mobile communication is king these days, and "text me" is the new "call me." So it makes sense that nonprofits should get in on this
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Social Search: Changing the Game on Search Engine Rankings
January 2008 From FS Advisor
A recent report from global Internet information provider comScore indicates that more than 750 million people conducted online searches during the month of August 2007, and that amounts to 95 percent of the world’s Internet audience. These days, no one questions the value of search engine marketing — but there remains uncertainty about specific search marketing strategies and tactics. Increasingly, marketers are hearing about — and are being compelled to evaluate — social search. Should companies be paying attention, or is this just a phenomenon that will pass? Since its inception in the mid-1990s, search engine optimization has been a necessary marketing
January 2008 From FS Advisor
A recent report from global Internet information provider comScore indicates that more than 750 million people conducted online searches during the month of August 2007, and that amounts to 95 percent of the world’s Internet audience. These days, no one questions the value of search engine marketing — but there remains uncertainty about specific search marketing strategies and tactics. Increasingly, marketers are hearing about — and are being compelled to evaluate — social search. Should companies be paying attention, or is this just a phenomenon that will pass? Since its inception in the mid-1990s, search engine optimization has been a necessary marketing
A Multichannel Marketing Quiz for Fundraisers
July 2007 From FS Advisor
Fundraising professionals need to stay up to date on why multichannel marketing makes sense — both the know-how and the know-why. * True or False: If your donor or member base is 55+, you are safe to ignore the Web in your fundraising marketing strategy. Answer: FALSE. Young seniors (55 to 64) experienced the birth of the Internet in the workplace, and their online behavior today mirrors mainstream younger audiences. Retired seniors (65 to 69) have discretionary income and most own computers. Their online numbers are large and increasing, driven in part by their communication with grandchildren. Thirty-five million U.S. baby
July 2007 From FS Advisor
Fundraising professionals need to stay up to date on why multichannel marketing makes sense — both the know-how and the know-why. * True or False: If your donor or member base is 55+, you are safe to ignore the Web in your fundraising marketing strategy. Answer: FALSE. Young seniors (55 to 64) experienced the birth of the Internet in the workplace, and their online behavior today mirrors mainstream younger audiences. Retired seniors (65 to 69) have discretionary income and most own computers. Their online numbers are large and increasing, driven in part by their communication with grandchildren. Thirty-five million U.S. baby
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