Search results for Return Path
Found 8 item(s)November 11, 2010 From Webinars & Virtual Events
In this session, originally broadcast as part of the 2010 All About eMail Virtual Conference & Expo-Announcements from virtually all the global mailbox providers this
...June 24, 2010 From Webinars & Virtual Events
In this session, originally broadcast as part of the 2010 Retail Marketing Virtual Conference & Expo, Karen McFarlane, Director of Global Marketing at Return Path,
...January 25, 2010 From News
Jan. 25, 2010, New York, NY — The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced the formation of an executive search committee charged with finding a new president & CEO to lead the DMA. The committee will be spearheaded by Kelly B. Browning, EVP & COO of the American Institute for Cancer Research.
November 10, 2009 From FS Advisor
The study Telling Stories, Building Relationships: How Non-Profits Can Create More Engaging Email Marketing Programs, recently released by e-mail deliverability firm Return Path, analyzes how nonprofits use the data they collect from constituents who sign up for e-mail communications and found some results that point to missed opportunities to enhance constituent communications. While 81 percent of advocacy organizations involved in the study requested geographic data from constituents, for example, only 12 percent actually used that data to customize or segment their e-mail campaigns.
October 21, 2009 From News
October 20, 2009, DM News — Though three-quarters of nonprofits gather consumers' names and locations when they sign up for e-mail communications, that's often where consumer data collection ends for those groups, according to a Return Path study, released October 20.
July 24, 2009 From News
July 20, 2009, MediaPost — Between the U.S. and Canada, more than 20% of commercial, permission-based email doesn't reach the inboxes of intended subscribers, according to new data from email marketing and list management firm Return Path.
August 5, 2008 From Webinars & Virtual Events
Speakers: Michael Firsikov, Director of IT, VerkkoStadi Technologies Inc.; Bonnie Malone Fry, Director of Strategic Services, Return Path
Moderator: Hallie Mummert, editor in chief,
March 2004 From FundRaising Success
Renting lists for your mailing campaigns is a necessary — but inherently risky — expense. You’re spending money for an uncertain outcome because you can’t gauge exactly how names on a given list will respond at any particular moment.
So your priority in any list-rental situation should be to maximize return on investment. Here are five strategies for getting the most value out of your list-rental dollars:
