Search results for Silverpop
Found 10 item(s)
January 5, 2012 From Today in Fundraising
Recent tweets from folks you should be following.
November 28, 2011 From Direct Marketing News
Marketing email vendor Silverpop launched a Facebook "marketing innovations" sweepstakes campaign, in which marketers can win prizes while Silverpop makes donations on their behalf to charity: water. The nonprofit organization seeks to bring clean, safe drinking water to developing nations.
The campaign, which
...July 28, 2011 From Webinars & Virtual Events
In a world gone "mocial" - the convergence of mobile, social, local and email - marketers must change the way they interact with customers and...
March 10, 2011 From Webinars & Virtual Events
Making a mistake with your email marketing program isn't a matter of "if" but "when." Even a sophisticated email marketer can commit an "oops": sending to
...January 14, 2011 From Webinars & Virtual Events
There's no doubt that the 2010 holiday season will was a great one for retailers. A key reason for their success was their great use...
September 14, 2010 From Webinars & Virtual Events
With social media increasingly competing for your customers' attention and their inboxes becoming inundated with undifferentiated "batch and blast" messages, delivering the "right message at
...June 8, 2010 From Webinars & Virtual Events
In the Internet era, envelope copy or email subject lines are more important today than ever before. If, for example, the recipient recognizes immediately that
...January 19, 2010 From FS Advisor
Social e-mail sharing, where recipients share noteworthy e-mails with their friends on social networks such as Facebook and MySpace or spread them via Twitter, is the new frontier for today's e-mail marketers.
July 23, 2009 From Webinars & Virtual Events
Have your e-mail marketing results started to slip? Or maybe you're coming to rely more on the e-mail channel to pick up the slack for
...August 2008 From GIVING 2.0
“If you don’t subscribe to Media Post or Uncle Roger’s Agitator blog, then perhaps you haven’t read the latest from Silverpop’s Loren McDonald. Read on and find out what Loren says are the biggest email design & marketing mistakes to avoid! 1. Making it difficult to unsubscribe. 2. No ‘welcome’ message and/or waiting weeks to send the first message. 3. Over mailing. 4. Using a large single image as the core of your email. 5. Not using alt tags. 6. Relying on graphical links. 7. Not having a preference center. 8. Not designing for the preview pane. 9. Using a person’s name in
