Search results for Craver, Mathews, Smith & Co.
Found 20 item(s)
March 10, 2011 From The Agitator
Today Roger Craver is being inducted into the American Association of Political Consultants Hall of Fame.
Here’s what AAPC has to say about Roger …
David Broder called him “a bomb thrower”… The Wall Street Journal claimed he was the “assassin” of all things right...
September 2010 From FundRaising Success
FundRaising Success recently did a quick, informal poll of a number of fundraising professionals from across the sector, and here are some of their "off-the-top-of-my-head" tips for ending the year with an uptick in giving.
March 30, 2010 From FS Advisor
On Thursday, May 20, FundRaising Success will offer its very first, daylong virtual conference and exhibition, "Engaging, Enlightening, Empowering Donors." It's seven hours of sessions dedicated to offering you the latest and most effective fundraising strategies, tips and tactics for your organization, presented by some of the most respected fundraising professionals in the sector.
August 25, 2009 From FS Advisor
We caught up with some of the speakers at the DMA Nonprofit Federation 2009 New York Conference last week, and they were kind enough to share some of their best tip on camera.
August 18, 2009 From FS Advisor
The economy has wreaked havoc on organizations large and small, local and national. But the economy isn't the only thing that can mean turbulence for organizations. Natural disasters, heated election cycles and a shift in public perception of a cause, among other things, all can rock the boat. No matter what the cause, there are things fundraisers can do to get through tough times.
August 18, 2009 From FS Advisor
We caught up with some of the speakers at the DMA Nonprofit Federation 2009 New York Conference last week, and they were kind enough to share some of their best tip on camera.
August 17, 2009 From Video
Ellen Cobb Church, principal and CEO of Craver, Mathews, Smith & Co., Marjorie Spitz-Nagrotsky, director of development for Americans United for Separation of Church and State, and Heather Wallace, director of marketing for City Harvest, share quick tips for nonprofits on how to survive and thrive in turbulent times, which they presented a session on at the DMANF's 2009 New York Nonprofit Conference.
March 24, 2009 From FS Advisor
On Feb. 25, FundRaising Success hosted the webinar, “Integrated Direct Mail 101: An hour with Roger Craver.” Joining Roger, a fundraising guru and founder of Craver, Mathews, Smith & Co., for this lively conversation was his colleague Ryann Miller, managing director at the newly formed consultancy, DonorTrends.
September 2008 From FundRaising Success
PACKAGE OF THE YEAR Gold: Habitat for Humanity International Special Development Appeal (Craver, Mathews, Smith & Co.) Silver: Rhode Island Community Food Bank Annual Review Brochure (DaVinci Direct) Bronze (Tie): Tuskegee Airmen — Charles McGee Campaign (Fundraising Strategies) CARE November/December World Report (Merkle) ACQUISITION (50,000 OR MORE MAILED) Gold: Utah Food Bank 2007 Thanksgiving Donor Acquisition (L.W. Robbins) Silver: Wildlife Conservation Spring 2007 Acquisition (Schultz & Williams) Bronze: Mail Call Hurts (Gum Version) (Fundraising Strategies) ACQUISITION (FEWER THAN 50,000 MAILED) Gold: Tuskegee Airmen — Charles McGee (Fundraising Strategies) Silver: Bidawee “Welcome” (SCA DIrect) Bronze: Adaptive Clothing Gift Tag Package (Fundraising Strategies) RENEWAL (50,000
December 2007 From FS Advisor
(Editor’s Note: With great thanks to The Agitator (www.theagitator.net), here are some eloquent thoughts on branding for nonprofits from veteran nonprofit marketer Tom Belford.) Intercept. Interpret. Invite. Intrigue. Inspire. These are the words that come to mind when I think about how I would establish and grow a nonprofit brand. Intercept: Perhaps nothing requires more marketing creativity today than getting in the face of your target audience with a relevant message at a ripe moment. Fortunately, even as the communications blizzard gets more dense, the methodologies for targeting are getting cheaper, faster, more penetrating and sophisticated, especially in the online universe. The going rate for
September 2007 From FundRaising Success
Wow! Who ever thought the Gold Awards could be so exciting? The sun was setting on judgement day, and we had a tie for Package of the Year. A first! So, I polled our four judges — Steve Froehlich, director of development analytics at the ASPCA; Tim O’Leary, vice president of McPherson Associates; Paul Bobnak, director of North American Publishing Co.’s Who’s Mailing What! Archive; and FS Senior Editor Abny Santicola. After some soul searching and spirited debate, they weighed in: two for one package and the other two for the other package.
January 2007 From FS Advisor
In the struggle to retain donors, nonprofits need to use the full arsenal of tools that are available to them. Blogging is just one more way for a nonprofit organization to reach the community of people that are interested in its cause. Nonprofit guru Roger Craver is founder of Arlington, Va.-based nonprofit and advocacy marketing agency Craver, Mathews, Smith & Co. and co-creator of the blog The Agitator. He says he enjoys blogging because it forces him to stay up to speed on the latest research and trends in the industry. The Agitator covers areas nonprofit professionals should be thinking about
June 2005 From FundRaising Success
Ever wonder who started the Legend of the Brochure, also known as the weak little cousin in a direct-mail package?
I just read a version in a recent edition of John Forde’s newsletter, Copywriter’s Roundtable. He told the legend under the title of “Ted’s Accidental Discovery.” The story was very contemporary, and Forde related it as if it were true. Well, maybe he thought it was true.
April 2005 From FundRaising Success
Grammar is the curse of direct-mail fundraising — and for several reasons.
First of all, those who sign fundraising letters often have the unfortunate conviction that the words they put on paper to describe their mission rank far above the words associated with selling a product.
So their letters tend to follow what they consider the basic rules of grammar, in order to give them a higher state of dignity than one they might write if they were selling women’s underwear.
March 2005 From FundRaising Success
This might turn out to be a rant. But you see, I’m getting a lot of fundraising appeals I can’t read because the type is too small, the paragraphs are too long, and the copy is too intensive and technical.
I’m eligible to critique this mail, not because I’ve been in the business for 42 years but because I’m now the target audience.
