Search results for Mal Warwick Associates
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FundRaising Success Advisor Job Connection
June 2018 From Hold
JOB CONNECTION DEVELOPMENT STAFFING FundraisingTalent is the nation's first and only professional staffing firm dedicated to bringing short term project or interim staffing help to schools, hospitals and other non-profits that need high caliber, skilled fundraisers. Want a low risk way to try a new program? Need to fill a temporary staff gap caused by a sudden departure or maternity leave? Does your direct mail program need a fresh perspective? Should someone look over that trust agreement? For these and many more targeted solutions to your fundraising needs, see www.FundraisingTalent.com, or call 866-TOP-TALENT (866-867-8253) to find out more. _________________________________________________________ SENIOR CONSULTANT: ACCOUNT
June 2018 From Hold
JOB CONNECTION DEVELOPMENT STAFFING FundraisingTalent is the nation's first and only professional staffing firm dedicated to bringing short term project or interim staffing help to schools, hospitals and other non-profits that need high caliber, skilled fundraisers. Want a low risk way to try a new program? Need to fill a temporary staff gap caused by a sudden departure or maternity leave? Does your direct mail program need a fresh perspective? Should someone look over that trust agreement? For these and many more targeted solutions to your fundraising needs, see www.FundraisingTalent.com, or call 866-TOP-TALENT (866-867-8253) to find out more. _________________________________________________________ SENIOR CONSULTANT: ACCOUNT
September 1, 2010 From FundRaising Success
It was a big year for the Gold Awards, folks! 2010 marked the year with the largest number of entries to date. All told, the 108 submissions represented 15 nonprofit organizations and 30 agencies. We're thrilled, and want to say congratulations to the winners and thank you to everyone who participated.
July 2009 From FundRaising Success
There’s no denying that the recession is adversely affecting most, if not all, nonprofit organizations — whether they care to admit it or not. Donors are harder to come by, dollars are being spread thinner and fundraisers are feeling the pinch.
International Fundraising eConference Roundup: Five Tips to Boost Fundraising Online During the Recession
May 19, 2009 From FS Advisor
Fundraising today is a mixed bag where results for some organizations are down, others are holding steady, and still others are at record highs. And falling acquisition rates seem to be the norm almost across the board.
Still, most major organizations are resisting cuts in fundraising, and many top nonprofits are stepping up efforts online — all sound reactions to these shaky economic times, said Mal Warwick, founder and chairman of direct-response fundraising firm Mal Warwick Associates, in his session "Fighting the Recession With Online Tools" last week at the first International Fundraising eConference May 12 to 14, which was held completely online.
May 19, 2009 From FS Advisor
Fundraising today is a mixed bag where results for some organizations are down, others are holding steady, and still others are at record highs. And falling acquisition rates seem to be the norm almost across the board.
Still, most major organizations are resisting cuts in fundraising, and many top nonprofits are stepping up efforts online — all sound reactions to these shaky economic times, said Mal Warwick, founder and chairman of direct-response fundraising firm Mal Warwick Associates, in his session "Fighting the Recession With Online Tools" last week at the first International Fundraising eConference May 12 to 14, which was held completely online.
Tips to Energize Your Donor Newsletter
April 21, 2009 From FS Advisor
Donors want newsletters. Research has told us so. But most donor newsletters go unread. In last month’s Forum For Fundraising webinar on creating highly profitable donor newsletters, Tom Ahern, principal at Ahern | Communications | Ink, explained the disconnect and the reader psychology behind it, told attendees how to speak to donors' personalities, and shared some key secrets behind great donor newsletters.
April 21, 2009 From FS Advisor
Donors want newsletters. Research has told us so. But most donor newsletters go unread. In last month’s Forum For Fundraising webinar on creating highly profitable donor newsletters, Tom Ahern, principal at Ahern | Communications | Ink, explained the disconnect and the reader psychology behind it, told attendees how to speak to donors' personalities, and shared some key secrets behind great donor newsletters.
Founder of Kiva.org to Speak at World’s First Virtual Fundraising Conference
February 6, 2009 From News
The Resource Alliance (RA) is announcing the launch of IFC Online — a virtual fundraising conference that will take place on May 12-14, 2009
February 6, 2009 From News
The Resource Alliance (RA) is announcing the launch of IFC Online — a virtual fundraising conference that will take place on May 12-14, 2009
DMANF Honors Mal Warwick With Max L. Heart Nonprofit Achievement Award
February 2, 2009 From News
The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced that Mal Warwick, Founder & Chairman, Mal Warwick Associates, has been selected as the 2009 recipient of its Max L. Hart Nonprofit Achievement Award, which recognizes outstanding achievement by an individual within the nonprofit community. The award was presented at a luncheon today during the Federation’s 2009 Washington Nonprofit Conference, which concludes this afternoon at the Renaissance Hotel in Washington, DC.
February 2, 2009 From News
The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced that Mal Warwick, Founder & Chairman, Mal Warwick Associates, has been selected as the 2009 recipient of its Max L. Hart Nonprofit Achievement Award, which recognizes outstanding achievement by an individual within the nonprofit community. The award was presented at a luncheon today during the Federation’s 2009 Washington Nonprofit Conference, which concludes this afternoon at the Renaissance Hotel in Washington, DC.
Founder of Kiva.org to Speak at IFC Online Virtual Fundraising Conference
January 29, 2009 From News
The Resource Alliance (RA) is announcing the launch of IFC Online — a virtual fundraising conference that will take place on May 12-14, 2009.
January 29, 2009 From News
The Resource Alliance (RA) is announcing the launch of IFC Online — a virtual fundraising conference that will take place on May 12-14, 2009.
Converging Technologies
July 2008 From FundRaising Success
When FundRaising Success first came into existence in 2003, the Internet (as a fundraising tool) hung plump and juicy, like a peach at the top of a tree, not quite ripe — and just out of reach.
July 2008 From FundRaising Success
When FundRaising Success first came into existence in 2003, the Internet (as a fundraising tool) hung plump and juicy, like a peach at the top of a tree, not quite ripe — and just out of reach.
Majority of Americans Believe Nonprofit Overhead Is Unreasonable
February 2008 From FS Advisor
From the Association of Fundraising Professionals: Sixty-two percent of Americans believe the typical nonprofit organization spends more than what is reasonable on overhead expenses such as administration and fundraising, according to a new survey. When respondents were asked what is a reasonable level of overhead costs for nonprofits, the average figure was 22.4 cents for every dollar collected. However, when asked what they thought the typical nonprofit actually spends on overhead costs, the figure was 36.3 cents per dollar. The findings, gleaned from a survey developed and conducted by Ellison Research involving more than 1,000 American adults, found that while respondents were fairly consistent
February 2008 From FS Advisor
From the Association of Fundraising Professionals: Sixty-two percent of Americans believe the typical nonprofit organization spends more than what is reasonable on overhead expenses such as administration and fundraising, according to a new survey. When respondents were asked what is a reasonable level of overhead costs for nonprofits, the average figure was 22.4 cents for every dollar collected. However, when asked what they thought the typical nonprofit actually spends on overhead costs, the figure was 36.3 cents per dollar. The findings, gleaned from a survey developed and conducted by Ellison Research involving more than 1,000 American adults, found that while respondents were fairly consistent
Go After Monthly Donors — Now!
February 2008 From FS Advisor
In a report titled “Myths of Monthly Donor Programs” on the Mal Warwick Associates Web site, Canadian consultant Harvey McKinnon talks about how easy it is for a nonprofit to lose annual donors to those organizations with more aggressive monthly donor campaigns. “When a donor joins a monthly donor club it has consequences. She may even start reducing her single gift donations to other nonprofits — perhaps yours! — because she has committed a greater share of her charitable funds through monthly donor programs. Here’s an example to illustrate my point: A donor, Ms. Cindy Williams, regularly gives a total of $1,000 a
February 2008 From FS Advisor
In a report titled “Myths of Monthly Donor Programs” on the Mal Warwick Associates Web site, Canadian consultant Harvey McKinnon talks about how easy it is for a nonprofit to lose annual donors to those organizations with more aggressive monthly donor campaigns. “When a donor joins a monthly donor club it has consequences. She may even start reducing her single gift donations to other nonprofits — perhaps yours! — because she has committed a greater share of her charitable funds through monthly donor programs. Here’s an example to illustrate my point: A donor, Ms. Cindy Williams, regularly gives a total of $1,000 a
Sustainable Mail? — A Q&A With Mal Warwick
January 2008 From FS Advisor
The age of corporate responsibility is here, and many direct mailers didn’t see it coming. And many don’t know what to do. Mal Warwick — founder and chairman of Mal Warwick Associates, a Berkeley, Calif.– and Washington D.C.–based fundraising agency specializing in direct marketing — got a head start more than a decade ago, when being socially and environmentally responsible wasn’t necessarily profitable. Now he serves as a model for direct marketers everywhere who want to achieve the so-called “triple bottom line” — social, environmental AND financial success — that actually is more profitable for most of the companies that pursue it. Warwick
January 2008 From FS Advisor
The age of corporate responsibility is here, and many direct mailers didn’t see it coming. And many don’t know what to do. Mal Warwick — founder and chairman of Mal Warwick Associates, a Berkeley, Calif.– and Washington D.C.–based fundraising agency specializing in direct marketing — got a head start more than a decade ago, when being socially and environmentally responsible wasn’t necessarily profitable. Now he serves as a model for direct marketers everywhere who want to achieve the so-called “triple bottom line” — social, environmental AND financial success — that actually is more profitable for most of the companies that pursue it. Warwick
What Should You Test?
November 2007 From FS Advisor
The question we as fundraising consultants are asked most often also is the question we keep asking ourselves: What elements of a direct-mail package are most important to test? The question is important. What makes direct mail so successful as a fundraising medium is that we can track results and learn from them. Everyone involved in direct mail makes decisions based on anecdotal information and on personal preferences. We also depend on experience: We compare one year’s results to another year’s results, or we line up returns from one package mailed in June against returns from another package mailed in September. But those judgment
November 2007 From FS Advisor
The question we as fundraising consultants are asked most often also is the question we keep asking ourselves: What elements of a direct-mail package are most important to test? The question is important. What makes direct mail so successful as a fundraising medium is that we can track results and learn from them. Everyone involved in direct mail makes decisions based on anecdotal information and on personal preferences. We also depend on experience: We compare one year’s results to another year’s results, or we line up returns from one package mailed in June against returns from another package mailed in September. But those judgment
Views From the IFC
October 2007 From FS Advisor
Technically, this isn’t our typical BlogSpot, but we wanted to include these quotes from the 27th International Fundraising Congress, which took place in the Netherlands last week — and this seemed like as good a place as any to do it. “If you learn nothing else from IFC, you must take away that Major Philanthropy is the new rock ‘n’ roll. If you’re not giving away money — and lots of money if you have it — you’re not cool. Bill and Warren were — as in many other things — simply ahead of the curve.” — Bernard Ross, director of U.K.-based fundraising consultancy
October 2007 From FS Advisor
Technically, this isn’t our typical BlogSpot, but we wanted to include these quotes from the 27th International Fundraising Congress, which took place in the Netherlands last week — and this seemed like as good a place as any to do it. “If you learn nothing else from IFC, you must take away that Major Philanthropy is the new rock ‘n’ roll. If you’re not giving away money — and lots of money if you have it — you’re not cool. Bill and Warren were — as in many other things — simply ahead of the curve.” — Bernard Ross, director of U.K.-based fundraising consultancy
Two Premium Tips
October 2007 From FS Advisor
Every organization that sends direct mail knows that, nine times out of 10, including a premium in a direct-mail package will increase response. But, similarly, it’s also common knowledge that in addition to increasing the cost of a mailing — both in terms of production and postage — premium mailings net lower-value donors. So, what to do? Peter Schoewe, senior consultant with direct-response fundraising firm Mal Warwick Associates, shared two key tips for how to get the most out of up-front premiums in the monthly, consistently useful Mal Warwick’s Newsletter last November. They are: 1. Give the prospect a premium they want, not what
October 2007 From FS Advisor
Every organization that sends direct mail knows that, nine times out of 10, including a premium in a direct-mail package will increase response. But, similarly, it’s also common knowledge that in addition to increasing the cost of a mailing — both in terms of production and postage — premium mailings net lower-value donors. So, what to do? Peter Schoewe, senior consultant with direct-response fundraising firm Mal Warwick Associates, shared two key tips for how to get the most out of up-front premiums in the monthly, consistently useful Mal Warwick’s Newsletter last November. They are: 1. Give the prospect a premium they want, not what
