Search results for Masterworks
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A Brand That Wears Boots
February 4, 2010 From Who's Up Next?
I almost walked out. My first impression was, “This is the worst general session at any DMA conference I’ve ever attended.” And I’ve attended a few.
The guy seemed nice enough, but he was talking about dead cowboys buried on a hill in rural Texas. Guys who shot each other for no good reason. Texas terrain with the longest bluff in the nation and someone I never heard of by the name of Cal Farley. He played football but finally excelled at wrestling.
I was dumbfounded. Where was all this going? And did I possibly care?
February 4, 2010 From Who's Up Next?
I almost walked out. My first impression was, “This is the worst general session at any DMA conference I’ve ever attended.” And I’ve attended a few.
The guy seemed nice enough, but he was talking about dead cowboys buried on a hill in rural Texas. Guys who shot each other for no good reason. Texas terrain with the longest bluff in the nation and someone I never heard of by the name of Cal Farley. He played football but finally excelled at wrestling.
I was dumbfounded. Where was all this going? And did I possibly care?
And the Winners Are...
September 2007 From FundRaising Success
Wow! Who ever thought the Gold Awards could be so exciting? The sun was setting on judgement day, and we had a tie for Package of the Year. A first! So, I polled our four judges — Steve Froehlich, director of development analytics at the ASPCA; Tim O’Leary, vice president of McPherson Associates; Paul Bobnak, director of North American Publishing Co.’s Who’s Mailing What! Archive; and FS Senior Editor Abny Santicola. After some soul searching and spirited debate, they weighed in: two for one package and the other two for the other package.
September 2007 From FundRaising Success
Wow! Who ever thought the Gold Awards could be so exciting? The sun was setting on judgement day, and we had a tie for Package of the Year. A first! So, I polled our four judges — Steve Froehlich, director of development analytics at the ASPCA; Tim O’Leary, vice president of McPherson Associates; Paul Bobnak, director of North American Publishing Co.’s Who’s Mailing What! Archive; and FS Senior Editor Abny Santicola. After some soul searching and spirited debate, they weighed in: two for one package and the other two for the other package.
May 2007 From FundRaising Success
Not long ago, a few companies realized something profound about the human spirit in its pursuit of meaning and purpose. Then they quietly began to reinvent their reason for being in order to bring “meaning” to the lives of the people who buy their products.
What’s Your Point?
February 2007 From FundRaising Success
February 2007 From FundRaising Success
Many nonprofit organizations define online success by its effectiveness in augmenting their offline fundraising. Certainly a level of praise is justified for such efforts, but to truly realize the full potential of the Internet we must go beyond mere integration of marketing.
A new perspective is needed … we must move the Internet from after- to forethought in our minds. Imagine if the Internet was your only way to communicate with donors. Suddenly, you would need to transform financial transactions into altruistic experiences.
Fundraiser Confidential
August 2006 From FundRaising Success
In every successful nonprofit organization, there is a small percentage of donors that will support it no matter what. Usually, these donors (who are called many things, but mostly “major”) can account for approximately 75 percent to 85 percent of the charity’s total revenue.
August 2006 From FundRaising Success
In every successful nonprofit organization, there is a small percentage of donors that will support it no matter what. Usually, these donors (who are called many things, but mostly “major”) can account for approximately 75 percent to 85 percent of the charity’s total revenue.
Rent Smarter, Not Harder
October 2005 From FS Advisor
Rent Smarter, Not Harder Oct. 18, 2005 By Abny Santicola, associate editor, FundRaising Success The first thing nonprofit organizations should do when it comes to renting lists is understand their market definition. So says Todd Baker, vice president of marketing and brand development for Paulsbo, Wash.-based full-service direct-marketing agency Masterworks. Ask yourself: Are you an organization that's involved in health and human services, the arts, or relief and development? After you have a clear picture of your market definition you can begin by looking at the lists that similar organizations in your category rent. If you're just embarking on list rental, Baker advises taking
October 2005 From FS Advisor
Rent Smarter, Not Harder Oct. 18, 2005 By Abny Santicola, associate editor, FundRaising Success The first thing nonprofit organizations should do when it comes to renting lists is understand their market definition. So says Todd Baker, vice president of marketing and brand development for Paulsbo, Wash.-based full-service direct-marketing agency Masterworks. Ask yourself: Are you an organization that's involved in health and human services, the arts, or relief and development? After you have a clear picture of your market definition you can begin by looking at the lists that similar organizations in your category rent. If you're just embarking on list rental, Baker advises taking
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