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5 Tips for Raising Funds Through Social Mobilization
November 2008 From GIVING 2.0
The troubled economic times that our nation now faces are forcing many to curb their level of charitable donations — donations that nonprofits and cause-driven organizations rely on to survive. Typically, nonprofits rely on more traditional methods of growing support — volunteer word-of-mouth, mass mailings or telephone outreach. While effective, these methods are time-consuming and cost-prohibitive. As a result, nonprofits increasingly are deploying new technologies like social mobilization to optimize fundraising efforts. Social mobilization is an online technology that operates in much the same manner as social-networking sites like MySpace and Facebook. However, instead of acting merely as an entertainment portal for posting
November 2008 From GIVING 2.0
The troubled economic times that our nation now faces are forcing many to curb their level of charitable donations — donations that nonprofits and cause-driven organizations rely on to survive. Typically, nonprofits rely on more traditional methods of growing support — volunteer word-of-mouth, mass mailings or telephone outreach. While effective, these methods are time-consuming and cost-prohibitive. As a result, nonprofits increasingly are deploying new technologies like social mobilization to optimize fundraising efforts. Social mobilization is an online technology that operates in much the same manner as social-networking sites like MySpace and Facebook. However, instead of acting merely as an entertainment portal for posting
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