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The spectrum of strategies and campaign types from annual giving to bequests, as well as other means of attaining funds to support the nonprofit mission


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Everything That Is Wrong With Our Retention Programs and How to Put Them Right

ProSpeak March 27, 2015

I know several fundraising directors who know for sure retention got worse after they introduced their loyalty programs. But they continue to run them. It...

NonProfit PRO Leadership Conference: Navigating a Difficult Nonprofit Environment

Leadership Conference logo March 24, 2015

At the inaugural NonProfit PRO Leadership Conference May 5 in Washington, D.C., Paul Bellantone , president and CEO of Promotional Products Association International (PPAI), will...

5 Keys to Get in the Door With a Mega-Capacity Donor

Gail Perry March 18, 2015

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door? Here are five quick...

Go for the Green: Prepare for Year-End Fundraising Today

Matt Hugg March 17, 2015

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means updating your messaging that...

Choosing Between Revenue From Members and Donors

Richard Perry March 16, 2015

Do I really think we need to make a choice between members and donors? Nope. We just need to manage both of the programs...

2 Nonprofit Mobile and Planned Giving Trends for 2015

CoverStory_beauty March 16, 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough...

You Can Teach an Old Dog Major Gifts Tricks

F. Duke Haddad March 13, 2015

I believe you can teach old dogs new major gifts tricks if you are focused and willing to learn. Use every opportunity for growth, and...

Want to Retain Your Donors? Think 'ROI'

Larry C Johnson March 12, 2015

Nationwide, donor retention has dropped to just under 40 percent for one-year renewals. Compare that to 95-plus percent for commercial firms. Sense a disconnect? ...

Look at the Horizon in Fundraising

Jeff Jowdy March 11, 2015

This is incredibly effective! If you ask me to do one or two strategic things, I can and will accomplish them. Get me loaded...

How to Sabotage (or Save) Your Major Gifts Program

Pot of Gold Coins March 11, 2015

Everybody knows that emphasizing major gifts can turn the development offices into money-raising machines, if we can just get a major gifts program rolling. But...