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The spectrum of strategies and campaign types from annual giving to bequests, as well as other means of attaining funds to support the nonprofit mission


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A Secret to Success in Relationships and Fundraising

Jeff Jowdy September 17, 2014

In the fundraising arena, the discipline of a handwritten note, each week and even better each day, goes far. Showing gratitude is a big part...

The Monopoly Mentality — Why It Will Kill Major Gifts

Jeff Schreifels September 15, 2014

Remember, everyone wants the donors on your caseload. What are you going to do to stand out?...

Donors Need to Give More Than You Need the Money!

Richard Perry September 8, 2014

Why is it so good to give? Most donors know instinctively that it's right — and they give with joy....

On the Rocks, Please

Jeff Jowdy September 3, 2014

Part of the power of the ALS Ice Bucket Challenge is that it relies on specific, one-on-one invitations to participate....

It's Not About the Money … Why Fundraising Is a Mystical Experience

Jeff Schreifels September 2, 2014

Fundraising really isn't about the money. It's really about an exchange of labor and values. And, it's about love....

Long-Term Engagement

Dan Arant VVMF Wall September 2014

For an organization that was founded 35 years ago — specifically to build one memorial — the Vietnam Veterans Memorial Fund (VVMF) certainly has...

Why Are Your Donors Leaving You?

Retention Fundraising September 2014

Today, as more and more donors abandon ship, the cost of replacing them has grown so great as to be no longer affordable for...

Take Time to Celebrate Fundraising Success With Everyone

Jeff Jowdy August 27, 2014

We all love to celebrate! Find appropriate ways to constantly celebrate your fundraising success with those who make a life-changing impact on those you serve!...

Who Should Be on My Caseload?

MGO Caseload Graph August 25, 2014

What kinds of donors should be on your caseload? By kinds I do not mean gender, age, ethnicity, political or religious leaning, etc. By kinds,...

'We Don't Want Your Money …'

Gail Perry August 20, 2014

This approach and these ideas can guide you to much, much bigger money. It's all in how you approach your donor....