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The spectrum of strategies and campaign types from annual giving to bequests, as well as other means of attaining funds to support the nonprofit mission


RSS More On Campaigns / Funding Sources

Measuring Is Essential

Jeff Jowdy May 27, 2015

We have to be out there—identifying, cultivating, engaging and asking prospective donors. The best way to ensure that this is being done is to set...

6 Ways to Get The Most Out of a Major Donor Visit

Gail Perry May 20, 2015

You finally have the appointment with your major donor. Don't strike out when you finally get in the door. Here are my top six...

What a Capital Idea!

F. Duke Haddad May 15, 2015

For the ultimate intense experience in fundraising, try tackling a capital campaign. Even if you have a campaign or two under your belt, it always...

Influencing the Influencers

Jeff Jowdy May 13, 2015

Some donors make gift decisions themselves and some make them involving their family. Some involve advisors and friends. So know who those advisors are—attorneys, accountants...

Six Reasons For Major Gift Officer Failure

Richard Perry May 11, 2015

Often, the reason a MGO fails is not because of the organization or because he or she does not have the talent or ability. It...

Yes You Can: Ground Rules for Nonprofit Lobbying and Advocacy

NPPT050515_GmerekPic May 5, 2015

Given the many issues facing nonprofits today, and the people they serve, it is more important than ever to get involved in the public policy...

Eight Anchors for a Successful Major Campaign

Jeff Jowdy April 29, 2015

Baseball legend Tommy Lasorda once said, "Pennants are won and lost during spring training," and the same is true with successful major fundraising campaigns. It...

How to Listen to Your Major Donor

Richard Perry April 27, 2015

The most common reason MGOs fail at their jobs is that they do not listen to their donor, who is not only telling them all...

Your Fundraising Product Mix

Pamela Barden April 23, 2015

Relying on multiple fundraising "products" gives your income—and thus, your program funding—more stability. So how do you select your product mix?...

How to Revolutionize Your Nonprofit Culture to Stop Losing Your Donors

Claire Axelrad 2013 April 20, 2015

It's common for retail businesses to adopt the mantra: "The customer is always right." But when's the last time you heard "The donor is always...