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CAMPAIGNS / FUNDING SOURCES

The spectrum of strategies and campaign types from annual giving to bequests, as well as other means of attaining funds to support the nonprofit mission

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Reaching Out — and Reclaiming the Relationship

Larry C Johnson January 29, 2015

Pay particular attention to renewing your relationships with those loyal supporters as you reach out to potential new donors. Never make the mistake of thinking...

7 Deadly Sins of Fundraising

Jeff Jowdy January 28, 2015

A campaign to encourage board giving had too many foundational principles that were violated. Here are the seven deadly sins of fundraising committed, sins you...

Being Authentic: The Only Way You Can Be as a Major-Gifts Officer

Jeff Schreifels January 26, 2015

One of the greatest struggles as a major-gifts officer, and for colleagues who work with major donors, is to be authentic. By being authentic, I...

Looking for Donors? It's Inside Out

Larry C Johnson January 22, 2015

Nonprofit boards should conduct peer solicitations of themselves annually. Doing so both raises the commitment levels of individual board members and raises board giving to...

Fundraisers: Let's Get Hungry Again

Pamela Barden January 22, 2015

Often, the hungrier a fundraiser is, in terms of needing to acquire and retain donors, the more he or she is willing to do to...

Fundraising: It's Not the Pitch

Jeff Jowdy January 21, 2015

Major-gifts fundraising isn't about "the pitch." It's not about a presentation. It is about having a meaningful conversation with prospective donors to see if...

Critical Elements of a Major-Gifts Officer Job Description

Richard Perry January 19, 2015

Please be very diligent to write good job descriptions for each major-gifts officer. It is so important that these good people know what they...

Donor Retention: Stop Talking, Start Doing

Pamela Barden January 15, 2015

Look at your donation receipting program top to bottom. What's working? What's a potential deterrent to donor retention? How can you fix it?...

8 Great Fundraising Habits

Jeff Jowdy January 14, 2015

Good habits are developed over time. By practice. By repetition. Build the strength of your fundraising program through good fundraising habits....

The Agony of Recording Your Moves

Jeff Schreifels January 12, 2015

If you can keep up-to-date and make sure your records are clean and have good information, it will help you and your organization cultivate, steward...

 
 
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