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The spectrum of strategies and campaign types from annual giving to bequests, as well as other means of attaining funds to support the nonprofit mission


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Your Fundraising Product Mix

Pamela Barden April 23, 2015

Relying on multiple fundraising "products" gives your income—and thus, your program funding—more stability. So how do you select your product mix?...

How to Revolutionize Your Nonprofit Culture to Stop Losing Your Donors

Claire Axelrad 2013 April 20, 2015

It's common for retail businesses to adopt the mantra: "The customer is always right." But when's the last time you heard "The donor is always...

Delighting Your Donors!

Jeff Schreifels April 20, 2015

I don't know how many times I've sat across the table of a development director and asked, "How have you delighted your donors this week?"...

I Am Lapsed and I Still Got a Customer Feedback Survey

Angie Moore April 14, 2015

I haven't donated in a while to this charity but after doing the online survey, it made me want to go and donate. Did they...

The Meaning of 'No'

Richard Perry April 13, 2015

The work of a major gifts officer (MGO) is filled with "no's." That's the nature of the job. And I find that hundreds of good...

Finding Buried Fundraising Opportunities

Pamela Barden April 9, 2015

One of the tough jobs of a fundraiser is finding time to look objectively at the current activities to spot untapped opportunities. A robust fundraising...

Always Make It Personal With Your Donors

Jeff Jowdy April 8, 2015

Don't get too busy to forget the basics. Make it personal for as many donors as possible. Have a plan and implement it! ...

We All Need a Confidant at Work

Jeff Schreifels April 6, 2015

While it is rare, Richard and I have found some of the best MGOs and managers are ones who collaborate, who go out of...

When You Can't Give It Away

Larry C Johnson April 2, 2015

Being responsive and accountable to the donors who invest in your organization is fast becoming the single most important factor in fundraising success. Neglect...

Leading Is Not Seasonal: Never Stop Giving Back

Jeff Jowdy April 1, 2015

A big part of life—as we know from our profession—is continually giving and continually learning. Continue to associate with great folks and be part...