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The spectrum of strategies and campaign types from annual giving to bequests, as well as other means of attaining funds to support the nonprofit mission


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2 Steps to Getting the Second Gift

Willis Turner September 29, 2014

When we know how to reinforce donors' decisions to give and help them maintain the warm feeling of helping, everybody wins....

5 Ways to Report Back to Donors on Their Gifts' Impact

Jeff Schreifels September 29, 2014

You have no choice other than to report back to donors — not if you want to grow and not if you want to make...

Major and Planned Gifts: How to Engage Professionals on Their Own Terms

F. Duke Haddad September 26, 2014

Major-gifts and planned-gifts officers constantly seek ways to engage with prospects and donors. Every technique is used on a daily basis to identify, rate...

Steps to Making a Successful Ask

Richard Perry September 22, 2014

One question could be the most important question you will ever ask. Do you ask it — or know what it is? ...

A Secret to Success in Relationships and Fundraising

Jeff Jowdy September 17, 2014

In the fundraising arena, the discipline of a handwritten note, each week and even better each day, goes far. Showing gratitude is a big part...

The Monopoly Mentality — Why It Will Kill Major Gifts

Jeff Schreifels September 15, 2014

Remember, everyone wants the donors on your caseload. What are you going to do to stand out?...

Donors Need to Give More Than You Need the Money!

Richard Perry September 8, 2014

Why is it so good to give? Most donors know instinctively that it's right — and they give with joy....

On the Rocks, Please

Jeff Jowdy September 3, 2014

Part of the power of the ALS Ice Bucket Challenge is that it relies on specific, one-on-one invitations to participate....

It's Not About the Money … Why Fundraising Is a Mystical Experience

Jeff Schreifels September 2, 2014

Fundraising really isn't about the money. It's really about an exchange of labor and values. And, it's about love....

Long-Term Engagement

Dan Arant VVMF Wall September 2014

For an organization that was founded 35 years ago — specifically to build one memorial — the Vietnam Veterans Memorial Fund (VVMF) certainly has...