DATABASE / DONOR RELATIONSHIP

Issues dealing with lists, segmentation, donor relationship management, privacy, data mining, testing, modeling, statistics, etc.

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How Changing 1 Sentence Led to a 42 Percent Increase in Revenue

GWBPC Email Test April 9, 2014

My team and I were doing all of the online donor-acquisition work with the George W. Bush Presidential Center. In our very first test, we...

How to Raise Money From Baby Boomers

LMNC logo April 7, 2014

I recently read a stat that 70 percent of U.S. disposable income is controlled by baby boomers. Taken together with the stat from Blackbaud’s “...

New Study: Are You Leaving Money in the Middle?

Network for Good logo April 1, 2014

Mind the gap. That’s the advice in a new report on midlevel donor programs. The folks at Sea Change Strategies caution that nonprofits are...

How to Engage 5 Generations of Donors and Supporters

How to Engage 5 Generations of Donors and Supporters March 27, 2014

Each generation living today has come of age with profoundly different experiences concerning mass communication, and these differences directly impact how each generation gives to...

Stop Building Lists. Start Building Relationships.

NationBuilder logo March 27, 2014

If your lists aren't helping you build relationships, they're pretty worthless. This isn’t just a semantic difference or a slight change in strategy. This changes...

Donor Research: 7 Tools for Creating a Prospect Profile

FS0114_Pitman_M March 18, 2014

One of the most enjoyable aspects of major-gift fundraising is getting to build relationships with donors. But often nonprofits squander the opportunities given to them...

More People See Charities' Emails After Groups Pare Address Lists

EWG logo March 13, 2014

The Environmental Working Group was in the middle of an all-out push to raise money when it made a disconcerting discovery. The nonprofit realized...

SXSW: What Social-Media Analytics and Data Can't Tell You

Beth's Blog logo March 12, 2014

I’m just back from the SXSW Interactive Festival , where I was on a panel called “What Social Media Analytics Can’t Tell You” moderated by...

The Basics of Grant and Prospect Research

NPQ logo blue March 4, 2014

It doesn’t matter how many foundations, individual donors, local and regional governments, and other funders believe in your organization and can donate financial support...

10 Ways to Tap the Minds of Your Donors and What to Do About It When You Do

DMANF DC 14 logo February 27, 2014

Ever wonder what your colleagues are learning about the hearts, minds and habits of today’s donors? Wonder no more. At the DMA Nonprofit Federation 2014...

 
 
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