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DATABASE / DONOR RELATIONSHIP

Issues dealing with lists, segmentation, donor relationship management, privacy, data mining, testing, modeling, statistics, etc.

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There Are Some Surprise People in Your Fundraising Audience

Willis Turner March 30, 2015

Of course you should craft your appeals to resonate with the majority of your readers. But you should always allow for the possibility that...

Vas Madness: What Nonprofits Can Learn From a March Madness Trend

Katrina VanHuss March 27, 2015

Urologists noticed a bump in vasectomies at the start of March Madness , and they took action. Vas Madness was born. Urologists got a...

Why Does 'Trigger-Based Marketing' Trigger So Many Eye Rolls?

Angie Moore March 10, 2015

Are you helping guide your constituents down the right path? Trigger-based marketing is the right thing to do, and guess what — it’s not really...

5 Nonprofit Donor Relations Trends for 2015

CoverStory_beauty March 6, 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough...

4 Nonprofit Donor Demographics Trends for 2015

CoverStory_beauty March 5, 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough...

4 Nonprofit Data and Reporting Trends for 2015

CoverStory_beauty March 4, 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough...

Donor Centricity: How Do You Measure It?

Angie Moore March 3, 2015

It’s easy to say you are becoming donor-centric, but are you measuring your progress?...

Fundraising Connection : Beware the Survey

vanhuss March 2015

The discussion around Present Self/Future Self is not new nor hard to understand. But the discipline and insight to realize when we are collecting...

TechTalk : Why Silver Surfers Use Phablets

elderly-couple-aged-75-80-looking-at-photos-on-a-tablet-comp-1 March 2015

How does your website look to your "silver surfers"? Let's define this audience as your 66+ aged online audience. Now we know that these...

Corner Office : Big Data and Analytics for Nonprofits

Harrison_T March 2015

D ata has long been at the heart of direct marketing. In the nonprofit world, data allowed us to rent lists of people who...

 
 
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