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DATABASE / DONOR RELATIONSHIP

Issues dealing with lists, segmentation, donor relationship management, privacy, data mining, testing, modeling, statistics, etc.
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The Secrets of Direct Mail Testing

The Secrets of Direct Mail Testing November 18, 2009

In direct mail, there are plenty of elements to test – from envelopes, premiums, pricing, prose, a new list...the choices seem endless. Direct marketers spend...

Automatic Donor Machine?

November 17, 2009

The University of Texas M.D. Anderson Cancer Center in Houston recently received in its halls a number of donor kiosks — PCs with embedded keyboards...

The Importance of Follow-up and Thank You

November 10, 2009

The recently released 2009 eCampaigning Review Study analyzed the activity of more than 2 million supporters from 50 international nonprofit organizations and found that 60...

HEP Development Offers Discount for Convio Customers

November 9, 2009

LEESBURG, Va., November 9, 2009 — Nonprofit data management firm HEP Development has announced that, through December 31, 2009, all clients of nonprofit...

To the Point : The Fine (Yet Simple) Art of Thank You

Jocelyn Harmon November 2009

It's a familiar scene. I'm in line at the grocery store. A young girl and her mother are ahead of me. The girl is poking...

Donor Research Plays a Key Role in College Fundraising Success, StudyFinds

October 23, 2009

October 8, 2009, The Chronicle of Philanthropy — Colleges that win the most contributions — in terms of dollars raised per...

Nonprofits Less Likely to Use Collected Data in Campaigns: Return Path Study

October 21, 2009

October 20, 2009, DM News — Though three-quarters of nonprofits gather consumers' names and locations when they sign up for e-mail communications, that's...

WealthEngine and Bentz Whaley Flessner Team Up to Provide Integrated Prospect Research and Analytics to Higher Education, Healthcare and Nonprofit Organizations

October 21, 2009

BETHESDA, Md., October 20, 2009 — WealthEngine, a leading provider of sophisticated prospect research tools and screening services, announced today that...

Why Business Rules Rule

October 13, 2009

Business processes often set the standard for what consumers and donors expect from transactions and relationships with for-profits and nonprofits alike....

Editor's Note : Listen Up!

FS1008_Editor'sNote October 2009

It's been a while since I've written regularly for newspapers — and riled up people in the process. So long ago was it, in fact,...

 
 
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