DATABASE / DONOR RELATIONSHIP

Issues dealing with lists, segmentation, donor relationship management, privacy, data mining, testing, modeling, statistics, etc.

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Older donors most generous

money September 1, 2010

Baby Boomers and older donors are the most valuable givers and mainly give through the mail to nonprofits, which should focus their ...

The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View

August 31, 2010

Fundraisers from all walks of life are encountering many challenges these days, but what do the C-level executives see as the most important ...

Nonprofits refine pitch for donor dollars

Girls Inc. logo August 30, 2010

Gail Wilson-Giarratano prepares for a grilling when she asks for money for Girls Inc. of the Capital Region , a youth program for...

Study Shows Disaster Giving May Appeal to Nongivers

Russ Reid logo August 30, 2010

A recent survey of donors by marketing firms Russ Reid and Grey Matter Re & Consulting resulted in numerous insights about how donors think and...

Colleges see prospective donors among new students

College August 26, 2010

The drill for new college students remains pretty consistent: grab a campus map, buy some overpriced textbooks, save those quarters for laundry and don't forget...

Economic Forces Spur Older Fund Raisers to Reinvent Retirement

Frank Hall August 17, 2010

Saying goodbye after a long fund-raising career has rarely been easy. These days, however, a growing number of fund raisers don’t face that...

Are You Nurturing the 4 Fundraising Babies?

August 3, 2010

At the 2010 Bridge Conference in National Harbor, Md., last Wednesday, Tony Elischer , managing director of Think Consulting Solutions ,...

The Networked Nonprofit

July 27, 2010

The days of organizations standing on a mountaintop and broadcasting their messages for the world to consume are rapidly evaporating. No longer is...

Guiding Donors’ Journeys With Your Database System

July 27, 2010

When a donor makes his or her first gift, he or she may not realize it, but you’re hoping it’s the first step of...

3 Steps to Cash In on Existing Donor Referrals

July 20, 2010

More than 80 percent of donors would recommend the organizations they support to another potential donor, yet many organizations rarely ask for existing donor...

 
 
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