DATABASE / DONOR RELATIONSHIP
Issues dealing with lists, segmentation, donor relationship management, privacy, data mining, testing, modeling, statistics, etc.
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A Blast From the Past: Do You Know What Boys Want? (December 2006)
In the December 2006 issue, freelance writer Christine Weiser took a look at some ways to tailor messaging to attract...
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Where Will the Money Come From? 8 Golden Rules for Identifying Prospects
Where do you look for potential donors? Here are some shortcuts to help you identify the right donor prospects... -
'Mapping' Fundraising Strategies
Geographic information systems (GIS) mapping has widespread applications to the work we do, and for almost any nonprofit sector. This... -
Everything but the Kitchen ... Sync!
Integrated data systems are critical to enabling constituent-centric communications across channels, which, in turn, is key to your relationship with... -
The Power of Co-op(eration)
Whether you are already part of a co-op or thinking about joining one (or more), take advantage of the many... -
A Blast From the Past: The Business of Fundraising (March 2007)
In March 2007, Carsten Walter, then director of membership programs at The Heritage Foundation, explained how for-profit common sense...
More on Database / Donor Relationship
More On Database / Donor Relationship
A Blast From the Past: Do You Know What Boys Want? (December 2006)
June 13, 2013
In the December 2006 issue, freelance writer Christine Weiser took a look at some ways to tailor messaging to attract male donors, including appealing to...
Where Will the Money Come From? 8 Golden Rules for Identifying Prospects
June 12, 2013
Where do you look for potential donors? Here are some shortcuts to help you identify the right donor prospects who can take your cause...
'Mapping' Fundraising Strategies
June 12, 2013
Geographic information systems (GIS) mapping has widespread applications to the work we do, and for almost any nonprofit sector. This technology enables fundraisers to plot...
Everything but the Kitchen ... Sync!
June 2013
Integrated data systems are critical to enabling constituent-centric communications across channels, which, in turn, is key to your relationship with donors and fundraising results....
The Power of Co-op(eration)
June 2013
Whether you are already part of a co-op or thinking about joining one (or more), take advantage of the many prospect and housefile models available....
A Blast From the Past: The Business of Fundraising (March 2007)
May 30, 2013
In March 2007, Carsten Walter, then director of membership programs at The Heritage Foundation, explained how for-profit common sense can help an organization "sell"...
What Can Data Do for You?
May 23, 2013
For a resource-strapped nonprofit, taking on data analytics can seem like a monumental challenge. With the field of data analytics booming and salaries skyrocketing, attracting...
A Blast From the Past: Listen and Learn (May 2010)
May 21, 2013
In the May 2010 issue, I wrote this column, "Listen and Learn," asking readers to really consider the language and focal points of their communications...
A Blast From the Past: Young Donors and Other Mythical Creatures (May 2010)
May 20, 2013
In the May 2010 issue, Jeff Brooks wrote about " Young Donors and Other Mythical Creature s," advising, "If you want to raise funds, aim...
Why Converting Donors Is Dumb
May 15, 2013
Why convert? And to what end? To quote Tom Harrison , Russ Reid CEO, why are nonprofits mad at about 50 percent of their...
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