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Issues dealing with lists, segmentation, donor relationship management, privacy, data mining, testing, modeling, statistics, etc.


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6 Ways to Get The Most Out of a Major Donor Visit

Gail Perry May 20, 2015

You finally have the appointment with your major donor. Don't strike out when you finally get in the door. Here are my top six...

Outrageous Service—Why It’s a Must in Major Gift Fundraising

Jeff Schreifels May 18, 2015

I often run into fundraisers who somehow get it in their head that their donors only support their organization. Now, I know if they were...

You Asked—Fundraising Questions Answered, Part Two

Pamela Barden May 15, 2015

Continuing my follow-up to the NonProfit PRO webinar David Gunn from Salsa Labs and I presented, here are my answers to some of the questions...

Influencing the Influencers

Jeff Jowdy May 13, 2015

Some donors make gift decisions themselves and some make them involving their family. Some involve advisors and friends. So know who those advisors are—attorneys, accountants...

Are You in Their Head?

Matt Hugg April 28, 2015

How well do you know the people you serve? How well do you know the folks you solicit for gifts? I'm not talking about...

Is Your Donor Segmentation Unemotional?

Angie Moore April 7, 2015

Demographics and geographics are just not enough anymore in your nonprofit's donor segmentation. You need to have more information....

4 Things I Know About Fundraising

Pamela Barden April 2, 2015

This week, I want to talk about a few things I do know and how these things should impact our fundraising. Again, this isn't an...

There Are Some Surprise People in Your Fundraising Audience

Willis Turner March 30, 2015

Of course you should craft your appeals to resonate with the majority of your readers. But you should always allow for the possibility that...

Vas Madness: What Nonprofits Can Learn From a March Madness Trend

Katrina VanHuss March 27, 2015

Urologists noticed a bump in vasectomies at the start of March Madness , and they took action. Vas Madness was born. Urologists got a...

Why Does 'Trigger-Based Marketing' Trigger So Many Eye Rolls?

Angie Moore March 10, 2015

Are you helping guide your constituents down the right path? Trigger-based marketing is the right thing to do, and guess what — it’s not really...