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DIRECT MAIL

Topics that deal specifically with direct-mail campaigns, from copywriting and creative, to paper and envelopes, to postal issues

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RSS More On Direct Mail

Nobody Is Speaking About Direct-Mail Fundraising but Everyone Should Be

ProSpeak December 16, 2014

In a world pushing e-solicitations — for businesses and charities alike — does good, old-fashioned paper mail matter? My experience says yes....

Brown-Bagging It

Joe Boland December 12, 2014

Food and hunger nonprofits City Harvest and Philabundance utilize the "brown paper bag" outer envelope technique in these direct-mail fundraising campaigns. In this video,...

2014 Political Direct-Mail Tips

FS0114_Paul_Bobnak November 24, 2014

This video takes a look at three ways political direct-mail campaigns can stand out from the crowd, win donors and build engagement with voters using...

2014 Gold Awards for Fundraising Excellence Direct Mail (Less Than $10 million) Winners

Iona College Combo November 11, 2014

Check out the winners of the 2014 FundRaising Success Gold Awards for Fundraising Excellence Direct Mail (Less Than $10 Million) category: Iona College, World Jewish...

2014 Gold Awards for Fundraising Excellence Direct Mail ($10 million and Over) Winners

CHOP Certificate November 7, 2014

Take a look at the 2014 Gold Awards for Fundraising Excellence Direct Mail ($10 million and Over) winners: Children's Hospital of Philadelphia, Longwood Gardens and...

8 Smart Mailing Tips for Small Organizations

Pamela Barden November 6, 2014

Yes, your organization is small, your budget is smaller and your available time is the smallest yet. You want to grow so that this time...

3 Ideas to Improve (Almost) Any Fundraising Activity

Pamela Barden October 30, 2014

Aren't your donors worth putting some extra effort into creating events and campaigns that are worth their time and, ultimately, their money?...

The Fastest Way to Ruin Your Appeal Letter

Gail Perry October 22, 2014

Be explicit, don't beat around the bush, get to the point and be clear in your fundraising appeal letter. You'll raise more money if you...

A Tale of 4 Acquisition Efforts

Best Friends Animal Society OE October 16, 2014

When I open an envelope, I want to quickly grasp what it is I am being "offered" — what problem can I solve if I...

And the Winners Are … the 2014 FundRaising Success Gold Awards for Fundraising Excellence

ChildrensCtrPoster_01 October 2014

Announcing the FundRaising Success 2014 Gold Awards for Fundraising Excellence. The 2014 Campaign of the Year Award winner relied heavily on powerful, consistent messaging across...

 
 
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