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DIRECT MAIL

Topics that deal specifically with direct-mail campaigns, from copywriting and creative, to paper and envelopes, to postal issues
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Direct Mail Pal

Direct Mail Pal December 16, 2009

If you’re going to read one book on direct mail, this comprehensive yet accessible book is it. A smart, thorough exploration of the world of...

Basics of Print Production

Basics of Print Production December 16, 2009

Basics of Print Production provides an overview of the steps required to make a creative concept into a printed piece. Being aware of...

Managing Print Production

Managing Print Production December 16, 2009

Managing Print Production is a collection of some of Roger Dickeson's most popular and important columns concerning production measurement and control. Both...

Who's Charging What!

Who's Charging What December 15, 2009

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing...

The Secrets of Direct Mail Testing

The Secrets of Direct Mail Testing November 18, 2009

In direct mail, there are plenty of elements to test – from envelopes, premiums, pricing, prose, a new list...the choices seem endless. Direct marketers spend...

Merkles Response Management Group Selected by Alley Cat Allies

November 5, 2009

Columbia, Md., November 5, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing customer relationship marketing agencies, today announced that...

Royal Mail Strike: Charity Donations and Campaigns Affected

October 12, 2009

October 9, 2009 - A number of key organisations are concerned that if the strikes continue between now and Christmas, seen as a...

DM Diagnosis : Heritage Foundation Appeal Takes Risks

FS1009_DMDiagnosisOEFace October 2009

Everything about the Heritage Foundation's invitation to join its monthly giving program screams, "Look at me! Open me! I'm irresistible!"...

Amergent Wins Gold for Creative Excellence

September 30, 2009

Peabody, MA, September 30, 2009 — Amergent, a full-service agency in direct response fundraising services and database management solutions, is pleased to announce...

Making a New Appeal Using Vintage Images

September 21, 2009

September 18, 2009, The New York Times — WITH the economic downturn kindling a longing for less volatile eras, many companies...

 
 
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