DIRECT MAIL
Topics that deal specifically with direct-mail campaigns, from copywriting and creative, to paper and envelopes, to postal issues
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The Yin and Yang of the Client/Creative Relationship
Today, in an effort to balance my karma and avoid creative hubris, I want to remind all of us on...
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Ugly Direct Mail Works
Ugly gets direct-mail packages opened. We do a ton of direct mail for clients. Both mail we produce, as well... -
Direct-Mail and E-mail Fundraisers: Check Out Who's Mailing What!
As you know, both direct mail and e-mail are huge for fundraisers, and it's always great to see what other... -
The 3 Senses of Outer Envelopes
To make sure your envelope is more than a means to deliver a carefully crafted letter and reply system, remember... -
First Impressions
Don't let anyone fool you, looks count. First impressions go a long way. In the past week I've been thinking... -
Why Direct Mail — the More Personal the Better — Will Not Die
I like e-mail. I like sending text messages. And I use both extensively. Yet neither of them grabs my attention...
More on Direct Mail
More On Direct Mail
The Yin and Yang of the Client/Creative Relationship
June 10, 2013
Today, in an effort to balance my karma and avoid creative hubris, I want to remind all of us on the creative side of the...
Ugly Direct Mail Works
June 10, 2013
Ugly gets direct-mail packages opened. We do a ton of direct mail for clients. Both mail we produce, as well as projects we consult on....
Direct-Mail and E-mail Fundraisers: Check Out Who's Mailing What!
May 30, 2013
As you know, both direct mail and e-mail are huge for fundraisers, and it's always great to see what other nonprofits are sending to donors'...
The 3 Senses of Outer Envelopes
May 9, 2013
To make sure your envelope is more than a means to deliver a carefully crafted letter and reply system, remember these three important things when...
First Impressions
May 7, 2013
Don't let anyone fool you, looks count. First impressions go a long way. In the past week I've been thinking a great deal about the...
Why Direct Mail — the More Personal the Better — Will Not Die
May 2, 2013
I like e-mail. I like sending text messages. And I use both extensively. Yet neither of them grabs my attention like seeing someone’s handwriting on...
A Blast From the Past: Voices Carry (November 2010)
May 1, 2013
In the November 2010 issue, fundraising copywriter and creative consultant Kimberly Seville wrote in her DM Diagnosis article, "If your letter signer has a...
Bold Move
May 2013
The American Cancer Society has decided to halt direct mail acquisition and direct mail conversion, and ACS will be sharing its experience with Angie Moore...
ACS' Big, Bold Move
May 2013
Not many organizations have been brazen enough to try to substantially reduce their direct-mail output. But the American Cancer Society is doing just that. The...
Engage Conference Spotlight: Direct Mail Smackdown: 2 Fundraising Giants, ADA vs. SPCA International
April 26, 2013
FundRaising Success sister brand Direct Marketing IQ's Ethan Boldt and Paul Bobnak went head to head last year in this "Direct Mail Smackdown" episode,...
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