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DIRECT MAIL

Topics that deal specifically with direct-mail campaigns, from copywriting and creative, to paper and envelopes, to postal issues

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RSS More On Direct Mail

Know Your Audience: When Direct Mail Goes Wrong

GEICO Letter Move January 5, 2015

Fundraisers, take note: Don't make the same mistake GEICO did in this direct-mail piece. Make sure you always know your audience....

Variable Data Printing: Patient First's Personalized Direct-Mail Maps

FS0114_Paul_Bobnak December 31, 2014

Variable data printing (VDP) can be leveraged to make a direct-mail piece stand out to a prospect. In this video, Direct Marketing IQ's Paul...

Map It Out: A Twist on Direct-Mail Fundraising Premiums/Freemiums

FS0114_Paul_Bobnak December 30, 2014

Freemiums and premiums have long been staples of direct-mail fundraising. In this video, Direct Marketing IQ's Paul Bobnak takes a look at this practice with...

Home for the Holidays: Housing Nonprofits Come in From the Cold

Peggy video December 23, 2014

It's the holidays, and many nonprofits are using this time of year to their advantage when mailing prospects and donors. Peggy Hatch , group president...

3 Steps to More Persuasive Writing

Willis Turner December 22, 2014

If you're a fundraising copywriter, you already have most of the tools you need to go from good to great. The rest are available to...

Nobody Is Speaking About Direct-Mail Fundraising but Everyone Should Be

ProSpeak December 16, 2014

In a world pushing e-solicitations — for businesses and charities alike — does good, old-fashioned paper mail matter? My experience says yes....

Brown-Bagging It

Joe Boland December 12, 2014

Food and hunger nonprofits City Harvest and Philabundance utilize the "brown paper bag" outer envelope technique in these direct-mail fundraising campaigns. In this video,...

2014 Political Direct-Mail Tips

FS0114_Paul_Bobnak November 24, 2014

This video takes a look at three ways political direct-mail campaigns can stand out from the crowd, win donors and build engagement with voters using...

2014 Gold Awards for Fundraising Excellence Direct Mail (Less Than $10 million) Winners

Iona College Combo November 11, 2014

Check out the winners of the 2014 FundRaising Success Gold Awards for Fundraising Excellence Direct Mail (Less Than $10 Million) category: Iona College, World Jewish...

2014 Gold Awards for Fundraising Excellence Direct Mail ($10 million and Over) Winners

CHOP Certificate November 7, 2014

Take a look at the 2014 Gold Awards for Fundraising Excellence Direct Mail ($10 million and Over) winners: Children's Hospital of Philadelphia, Longwood Gardens and...

 
 
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