DIRECT MAIL
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Merkles Response Management Group Selected by Alley Cat Allies
Columbia, Md., November 5, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing customer relationship...
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Royal Mail Strike: Charity Donations and Campaigns Affected
October 9, 2009 - A number of key organisations are concerned that if the strikes continue between now...
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DM Diagnosis : Heritage Foundation Appeal Takes Risks
Everything about the Heritage Foundation's invitation to join its monthly giving program screams, "Look at me! Open me! I'm irresistible!"... -
Amergent Wins Gold for Creative Excellence
Peabody, MA, September 30, 2009 — Amergent, a full-service agency in direct response fundraising services and database management...
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Making a New Appeal Using Vintage Images
September 18, 2009, The New York Times — WITH the economic downturn kindling a longing for...
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Meet the Winners of the DMFA's 2009 Package of the Year
Learn how Covenant House captured the Package of the Year and the top award for a mid-level renewal package. Also,...
More on Direct Mail
More On Direct Mail
Direct Mail Pal
December 16, 2009
If you’re going to read one book on direct mail, this comprehensive yet accessible book is it. A smart, thorough exploration of the world of...
Basics of Print Production
December 16, 2009
Basics of Print Production provides an overview of the steps required to make a creative concept into a printed piece. Being aware of...
Managing Print Production
December 16, 2009
Managing Print Production is a collection of some of Roger Dickeson's most popular and important columns concerning production measurement and control. Both...
Who's Charging What!
December 15, 2009
Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing...
The Secrets of Direct Mail Testing
November 18, 2009
In direct mail, there are plenty of elements to test – from envelopes, premiums, pricing, prose, a new list...the choices seem endless. Direct marketers spend...
Merkles Response Management Group Selected by Alley Cat Allies
November 5, 2009Columbia, Md., November 5, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing customer relationship marketing agencies, today announced that...
Royal Mail Strike: Charity Donations and Campaigns Affected
October 12, 2009October 9, 2009 - A number of key organisations are concerned that if the strikes continue between now and Christmas, seen as a...
DM Diagnosis : Heritage Foundation Appeal Takes Risks
October 2009
Everything about the Heritage Foundation's invitation to join its monthly giving program screams, "Look at me! Open me! I'm irresistible!"...
Amergent Wins Gold for Creative Excellence
September 30, 2009Peabody, MA, September 30, 2009 — Amergent, a full-service agency in direct response fundraising services and database management solutions, is pleased to announce...
Making a New Appeal Using Vintage Images
September 21, 2009September 18, 2009, The New York Times — WITH the economic downturn kindling a longing for less volatile eras, many companies...
