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DIRECT MAIL

Topics that deal specifically with direct-mail campaigns, from copywriting and creative, to paper and envelopes, to postal issues

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2014 Gold Awards for Fundraising Excellence Direct Mail (Less Than $10 million) Winners

Iona College Combo November 11, 2014

Check out the winners of the 2014 FundRaising Success Gold Awards for Fundraising Excellence Direct Mail (Less Than $10 Million) category: Iona College, World Jewish...

2014 Gold Awards for Fundraising Excellence Direct Mail ($10 million and Over) Winners

CHOP Certificate November 7, 2014

Take a look at the 2014 Gold Awards for Fundraising Excellence Direct Mail ($10 million and Over) winners: Children's Hospital of Philadelphia, Longwood Gardens and...

8 Smart Mailing Tips for Small Organizations

Pamela Barden November 6, 2014

Yes, your organization is small, your budget is smaller and your available time is the smallest yet. You want to grow so that this time...

3 Ideas to Improve (Almost) Any Fundraising Activity

Pamela Barden October 30, 2014

Aren't your donors worth putting some extra effort into creating events and campaigns that are worth their time and, ultimately, their money?...

The Fastest Way to Ruin Your Appeal Letter

Gail Perry October 22, 2014

Be explicit, don't beat around the bush, get to the point and be clear in your fundraising appeal letter. You'll raise more money if you...

A Tale of 4 Acquisition Efforts

Best Friends Animal Society OE October 16, 2014

When I open an envelope, I want to quickly grasp what it is I am being "offered" — what problem can I solve if I...

And the Winners Are … the 2014 FundRaising Success Gold Awards for Fundraising Excellence

ChildrensCtrPoster_01 October 2014

Announcing the FundRaising Success 2014 Gold Awards for Fundraising Excellence. The 2014 Campaign of the Year Award winner relied heavily on powerful, consistent messaging across...

What's Wrong With Innovative Fundraising?

Willis Turner September 8, 2014

Raising revenue in a steady, somewhat predictable way is what allows an organization to accomplish its mission....

Long-Term Engagement

Dan Arant VVMF Wall September 2014

For an organization that was founded 35 years ago — specifically to build one memorial — the Vietnam Veterans Memorial Fund (VVMF) certainly has...

2014 DMAW MAXI Awards Results

2014 MAXI Winners 1 September 2014

Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats...

 
 
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