DIRECT MAIL

Topics that deal specifically with direct-mail campaigns, from copywriting and creative, to paper and envelopes, to postal issues

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RSS More On Direct Mail

MSCPA-Angell 2013 Holiday Tree Campaign Creative

MSCPA Brochure Cover April 1, 2014

Check out the MSCPA-Angell's 2013 Holiday Tree campaign creative....

League of Women Voters National Opinion Survey Acquisition Mailer

LWV OE April 1, 2014

Check out the direct-mail creative for the League of Women Voters National Opinion Survey acquisition control....

Pulling Power

April Cover April 2014

See how MSPCA-Angell uses direct-mail fundraising to retain donors and how the League of Women Voters uses direct-mail fundraising for acquiring new supporters. ...

5 Unusual Direct-Mail Techniques to Try

Special Shapes April 2014

Here are five unusual direct-mail techniques that really push the envelope a bit — the icing on the cake that may be worth a little...

Direct Mail: Nonprofit Membership Cards in Fundraising Mail

Direct Mail: Nonprofit Membership Cards in Fundraising Mail March 28, 2014

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in their fundraising direct mail....

AARP Donor Questionnaire and Petition Package

AARP Donor Questionnaire and Petition Package March 27, 2014

Watch this video on the AARP's donor questionnaire and petition package....

Engage Conference Spotlight: 2013 Gold Awards Direct Mail Winner: City Harvest

Engage Conference 2014 March 18, 2014

In the 2013 FundRaising Success Gold Awards for Fundraising Excellence , food rescue organization City Harvest took home gold in the Direct Mail (Less Than...

5 Eye-Catching (and Affordable) Direct-Mail Techniques

FS0314_dm image 1 March 2014

This month’s DM Deconstructed is on how some simple — or complex — features of affordable, attention-grabbing commercial direct-mail pieces might be an inspiration to...

Delivered: Nonprofit Organization Mailers in the Mailbox This Month

WWF logo February 28, 2014

Rails-to-Trails ' mailer is the gift that keeps on giving. Any donation earns the giver four free issues of Rails to Trails magazine and...

Engage Conference Spotlight: 2012 Gold Awards Silver for Coast Guard Foundation

Engage Conference 2014 February 27, 2014

The Coast Guard Foundation took home a silver in the direct-mail category for its "When Disaster Strikes Regional Campaign " in the 2012 Gold Awards...

 
 
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