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DIRECT MAIL

Topics that deal specifically with direct-mail campaigns, from copywriting and creative, to paper and envelopes, to postal issues

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Gold Awards Flashback: 2012 Direct Mail Campaigns of the Year Winners

FS1012_wv2 August 12, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2012 Direct Mail Campaigns...

3 Deadly Fundraising Words You Probably Don't Even Realize You're Saying

Willis Turner August 4, 2014

When you roadblock a new avenue of discussion, just make sure you're doing it because it's a dumb idea, not because trying it would be...

#TBTFundraising: Rekindle Your Passion

Ellen Cobb Church August 2014

Many of our fundraising successes of the past can teach us about good donor communication today. The personalization, the passion, the inserts, the simplicity and...

Gold Awards Flashback: Leader Dogs for the Blind (2012 Campaign of the Year)

FS1012_leader dogs 3 July 31, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2012 Fundraising Campaign of...

Gold Awards Flashback: The Nature Conservancy (2011 Grand Control of the Year)

July 24, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2011 Grand Control of...

6 Ways to Strengthen the Heart of a Fundraising Letter

Willis Turner July 21, 2014

A great fundraising appeal or email can have many different variables. But a clear call to action must be a constant. So whatever else you...

Gold Awards Flashback: Muscular Dystrophy Association (2010 Campaign of the Year)

Joe Boland July 17, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2010 Campaign of the...

Gold Awards Flashback: National Center for Missing & Exploited Children (2012 Grand Control of the Year)

2012 Grand Control July 9, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2012 Grand Control of...

It's Not Too Early to Think About Year-End

DMD image July 2014 July 2014

Summer is finally here, and all I can think about is November and December. Winter is, coincidentally, the hottest time of year for those...

American Cancer Society's Pioneering Decision: One Year Later

Angie Moore July 1, 2014

Everyone is wondering — what's going on with American Cancer Society and its direct mail decision....

 
 
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