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Topics that deal specifically with direct-mail campaigns, from copywriting and creative, to paper and envelopes, to postal issues


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The Fastest Way to Ruin Your Appeal Letter

Gail Perry October 22, 2014

Be explicit, don't beat around the bush, get to the point and be clear in your fundraising appeal letter. You'll raise more money if you...

A Tale of 4 Acquisition Efforts

Best Friends Animal Society OE October 16, 2014

When I open an envelope, I want to quickly grasp what it is I am being "offered" — what problem can I solve if I...

And the Winners Are … the 2014 FundRaising Success Gold Awards for Fundraising Excellence

ChildrensCtrPoster_01 October 2014

Announcing the FundRaising Success 2014 Gold Awards for Fundraising Excellence. The 2014 Campaign of the Year Award winner relied heavily on powerful, consistent messaging across...

What's Wrong With Innovative Fundraising?

Willis Turner September 8, 2014

Raising revenue in a steady, somewhat predictable way is what allows an organization to accomplish its mission....

Long-Term Engagement

Dan Arant VVMF Wall September 2014

For an organization that was founded 35 years ago — specifically to build one memorial — the Vietnam Veterans Memorial Fund (VVMF) certainly has...

2014 DMAW MAXI Awards Results

2014 MAXI Winners 1 September 2014

Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats...

Gold Awards Flashback: 2012 Direct Mail Campaigns of the Year Winners

FS1012_wv2 August 12, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2012 Direct Mail Campaigns...

3 Deadly Fundraising Words You Probably Don't Even Realize You're Saying

Willis Turner August 4, 2014

When you roadblock a new avenue of discussion, just make sure you're doing it because it's a dumb idea, not because trying it would be...

#TBTFundraising: Rekindle Your Passion

Ellen Cobb Church August 2014

Many of our fundraising successes of the past can teach us about good donor communication today. The personalization, the passion, the inserts, the simplicity and...

Gold Awards Flashback: Leader Dogs for the Blind (2012 Campaign of the Year)

FS1012_leader dogs 3 July 31, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2012 Fundraising Campaign of...