DIRECT MAIL
Topics that deal specifically with direct-mail campaigns, from copywriting and creative, to paper and envelopes, to postal issues
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11 Simple Ways to Increase Direct-Mail Fundraising
Here are 11 simple tips to follow when getting ready for that next, all-important direct-mail fundraising appeal....
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Bridging the Creative Gap: Direct Mail and Electronic Fundraising
Sure, there are important differences in creative approach for mail and electronic media. But many marketing and fundraising best practices...
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The Great 2012 Political Fundraising Debate
Kim Cubine shares political fundraising takeaways for the 2012 presidential election cycle offered at the panel discussion “ The Great... -
Pew Center Turns to Industry Funding for Climate Change Research
The Pew Center on Global Climate Change , which seeks market-based solutions to global warming, is turning to... -
4 Direct-Mail Fundraising Best Practices
Sue Sena, founder of Sena Consulting and senior account manager of Tripi Consulting , offers her four...
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DMFA Acquisition Package of the Year: Center for Urban Community Services NYC Note Cards
A look at the 2011 DMFA Acquisition Package of the Year, Center for Urban Community Services NYC Note Cards Package:...
More on Direct Mail
More On Direct Mail
11 Simple Ways to Increase Direct-Mail Fundraising
December 5, 2011Here are 11 simple tips to follow when getting ready for that next, all-important direct-mail fundraising appeal....
Bridging the Creative Gap: Direct Mail and Electronic Fundraising
November 30, 2011Sure, there are important differences in creative approach for mail and electronic media. But many marketing and fundraising best practices transcend the medium involved. Here...
The Great 2012 Political Fundraising Debate
November 16, 2011
Kim Cubine shares political fundraising takeaways for the 2012 presidential election cycle offered at the panel discussion “ The Great Debate: Channel Wars — Red...
Pew Center Turns to Industry Funding for Climate Change Research
November 10, 2011
The Pew Center on Global Climate Change , which seeks market-based solutions to global warming, is turning to corporate sponsors after losing $3.5...
4 Direct-Mail Fundraising Best Practices
November 9, 2011Sue Sena, founder of Sena Consulting and senior account manager of Tripi Consulting , offers her four top best practices for direct-mail...
DMFA Acquisition Package of the Year: Center for Urban Community Services NYC Note Cards
October 31, 2011
A look at the 2011 DMFA Acquisition Package of the Year, Center for Urban Community Services NYC Note Cards Package: Scenes of the City We...
When Ugly Works
October 2011
Sometimes, good direct mail is just downright ugly. On purpose. Maybe the goal is for the piece to look inexpensive and put together...
A Look at the DMFA Package of the Year: Fountain House Flying Cat Package
September 30, 2011
A look at the Direct Marketing Fundraisers Association Package of the Year winner: the Fountain House Flying Cat Pads and Cards renewal campaign, with Amy...
Get Out of Your Direct-Mail Comfort Zone
September 29, 2011Once in a while, get out of the office. Don't go visit your family or fellow laborers in the fundraising profession. Talk to people who...
A Better Mousetrap? New Option for Fundraising Direct-Mail Testing
September 15, 2011Here's an interesting development from the world of direct-mail testing for acquisition — a process that allows organizations to test various elements of their direct-mail...
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