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DIRECT MAIL

Topics that deal specifically with direct-mail campaigns, from copywriting and creative, to paper and envelopes, to postal issues

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What's Wrong With Innovative Fundraising?

Willis Turner September 8, 2014

Raising revenue in a steady, somewhat predictable way is what allows an organization to accomplish its mission....

Long-Term Engagement

Dan Arant VVMF Wall September 2014

For an organization that was founded 35 years ago — specifically to build one memorial — the Vietnam Veterans Memorial Fund (VVMF) certainly has...

2014 DMAW MAXI Awards Results

2014 MAXI Winners 1 September 2014

Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats...

Gold Awards Flashback: 2012 Direct Mail Campaigns of the Year Winners

FS1012_wv2 August 12, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2012 Direct Mail Campaigns...

3 Deadly Fundraising Words You Probably Don't Even Realize You're Saying

Willis Turner August 4, 2014

When you roadblock a new avenue of discussion, just make sure you're doing it because it's a dumb idea, not because trying it would be...

#TBTFundraising: Rekindle Your Passion

Ellen Cobb Church August 2014

Many of our fundraising successes of the past can teach us about good donor communication today. The personalization, the passion, the inserts, the simplicity and...

Gold Awards Flashback: Leader Dogs for the Blind (2012 Campaign of the Year)

FS1012_leader dogs 3 July 31, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2012 Fundraising Campaign of...

Gold Awards Flashback: The Nature Conservancy (2011 Grand Control of the Year)

July 24, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2011 Grand Control of...

6 Ways to Strengthen the Heart of a Fundraising Letter

Willis Turner July 21, 2014

A great fundraising appeal or email can have many different variables. But a clear call to action must be a constant. So whatever else you...

Gold Awards Flashback: Muscular Dystrophy Association (2010 Campaign of the Year)

Joe Boland July 17, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2010 Campaign of the...

 
 
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