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DIRECT MAIL

Topics that deal specifically with direct-mail campaigns, from copywriting and creative, to paper and envelopes, to postal issues

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6 Ways to Strengthen the Heart of a Fundraising Letter

Willis Turner July 21, 2014

A great fundraising appeal or email can have many different variables. But a clear call to action must be a constant. So whatever else you...

Gold Awards Flashback: Muscular Dystrophy Association (2010 Campaign of the Year)

Joe Boland July 17, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2010 Campaign of the...

Gold Awards Flashback: National Center for Missing & Exploited Children (2012 Grand Control of the Year)

2012 Grand Control July 9, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at the 2012 Grand Control of...

It's Not Too Early to Think About Year-End

DMD image July 2014 July 2014

Summer is finally here, and all I can think about is November and December. Winter is, coincidentally, the hottest time of year for those...

American Cancer Society's Pioneering Decision: One Year Later

Angie Moore July 1, 2014

Everyone is wondering — what's going on with American Cancer Society and its direct mail decision....

If It's Worth Saying, It's Worth Saying Again

Willis Turner June 23, 2014

Despite what many people think, simple repetition is one of the most powerful tools in your creative arsenal. The savviest fundraisers use it all the...

Gold Awards Flashback: Ronald McDonald House Charities (2013 Campaign of the Year)

FS1013_Gold_Preemie3 June 19, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back at last year's Campaign of the...

Gold Awards Flashback: Union of Concerned Scientists (2013 Grand Control of the Year)

UCS Grand Control OE June 16, 2014

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence , take a look back last year's Grand Control of the...

5 Fundraising Acquisition Tests With Legs

Willis Turner June 9, 2014

Here are five direct-mail packages that have a history of success across a wide range of nonprofit organizations. Adapting them to your mission and message...

Amazon and the Melting Iceberg of Direct-Mail Fundraising

Amazon logo June 3, 2014

Recently, I said to someone that direct mail is a "melting iceberg." By that I mean that it's big, but continually shrinking due to...

 
 
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