
More On Direct Mail
Here are 11 simple tips to follow when getting ready for that next, all-important direct-mail fundraising appeal....
Sure, there are important differences in creative approach for mail and electronic media. But many marketing and fundraising best practices transcend the medium involved. Here...
November 16, 2011
Kim Cubine shares political fundraising takeaways for the 2012 presidential election cycle offered at the panel discussion “ The Great Debate: Channel Wars — Red...
November 10, 2011
The Pew Center on Global Climate Change , which seeks market-based solutions to global warming, is turning to corporate sponsors after losing $3.5...
Sue Sena, founder of Sena Consulting and senior account manager of Tripi Consulting , offers her four top best practices for direct-mail...
October 31, 2011
A look at the 2011 DMFA Acquisition Package of the Year, Center for Urban Community Services NYC Note Cards Package: Scenes of the City We...
October 2011
Sometimes, good direct mail is just downright ugly. On purpose. Maybe the goal is for the piece to look inexpensive and put together...
September 30, 2011
A look at the Direct Marketing Fundraisers Association Package of the Year winner: the Fountain House Flying Cat Pads and Cards renewal campaign, with Amy...
Once in a while, get out of the office. Don't go visit your family or fellow laborers in the fundraising profession. Talk to people who...
Here's an interesting development from the world of direct-mail testing for acquisition — a process that allows organizations to test various elements of their direct-mail...


