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Strategies that exist within the virtual world, as well as the all-important element of integration of online and offline techniques


RSS More On E-philanthropy/Web-based

5 Ways Nonprofits Can Gain Exposure Through Social Media

ProSpeak July 18, 2014

Learn how you can engage your supporters and keep them invested in your cause with five simple social-media tips....

19 Nonprofit Website A/B Tests Every Fundraiser Should Run

Joe Boland July 7, 2014

Fundraising studies across the board continue to report the growth of online fundraising , which makes nonprofit websites that much more vital. Here are 19...

3 Ways to Enhance Your Email Performance

Dale Knoop July 2014

Mobile email open rates continue to climb, and there are major impacts of this trend on your nonprofit. Here are three things this trend...

Paper Cup Cultivation (for Fundraisers)

Captain D's cup June 30, 2014

In marketing, familiarity breeds credibility. That used to be a problem for direct-mail fundraisers because it was expensive to send cultivation pieces that didn’t bring...

5 LinkedIn Tips for Your Nonprofit

LinkedIn logo June 12, 2014

LinkedIn is fast becoming one of the top social-media channels for nonprofits to use as part of their online marketing strategies. Did you know that...

An Example of a Small Nonprofit Organization Tech Setup

Leap of Faith Arts Ministries June 12, 2014

Being a small organization does not mean you have to settle for small technology. It does require some deliberate decisions on where you spend...

Insights From DMA Nonprofit Digital Day: Make It Easy!

FSnews_dmaimage June 11, 2014

The DMA Nonprofit Federation’s Nonprofit Digital Day opened with Mikaela King from Defenders of Wildlife , Sean Powell of The Engage Group , Heather...

The Wild West of Social Media: How Do You Glean Donor Data on Social Media?

Margaret Battistelli Gardner June 5, 2014

You know your donors and prospects are active on social media, and you know you should track donor data in this ever-evolving media. But...

Engage P2P: Redefining Peer-to-Peer Speaker/Case-Study Proposals

June 5, 2014

The Great Peer-to-Peer Fundraising Donor Debate

npENGAGE logo June 4, 2014

Will peer-to-peer donors give again? Will they become organization donors? We’ve debated this topic for years, and while jury’s still out on what to do...