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E-PHILANTHROPY/WEB-BASED

Strategies that exist within the virtual world, as well as the all-important element of integration of online and offline techniques
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Internal Vs. External Tools: Determining the Best Approach to Social-Media Marketing

January 12, 2010

A June 2009 study from the University of Massachusetts Dartmouth’s Center for Marketing Research found that 89 percent of nonprofits are using some form of...

E-mail Marketing that Works

Email Marketing that Works December 16, 2009

The low costs, infinite possibilities and fast response times make e-mail a natural test medium and allow marketers to optimize their creative, list and offer...

SEO Tips for Nonprofits

December 2009

In the Sage Nonprofit Solutions webinar "Intro to Search Engine Optimization & Marketing for Nonprofits" in its Web Wise Series, Katie McNally, account supervisor for...

Tips for Integrating Social Media and E-mail Strategy

December 1, 2009

In the recent FundRaising Success webinar E-mail Strategies for Driving Donations, Christina Johns, senior manager of direct-response television and social media for the...

Twitter Advertising Platform Ad.ly Allows Tweeters to Give Back

November 19, 2009

Los Angeles, CA, November 10, 2009 — Ad.ly is a unique Twitter platform that is connecting Twitter users, also known as publishers, with...

Blackbauds 10th Annual Conference Encourages Nonprofits to Invest, Innovate, Involve and Inspire

November 19, 2009

Charleston, S.C., November 19, 2009 — Blackbaud, Inc. (Nasdaq: BLKB) held its 10th annual Conference for Nonprofits this week in Charleston, South Carolina,...

"How Does My Online Donation Page Look?" = The Wrong Question

November 18, 2009

For many of you the upcoming holiday season will be the busiest time of the year for donations, and an increasing portion of those donations...

Lessons From Obama's Wired Campaign

November 18, 2009

President Obama's presidential campaign proved that new media technologies can help engage and broaden the base of support for a cause and create a powerful...

Twitter Tips for Nonprofits

November 18, 2009

A post on the blog A Small Change last month by Jason Dick recommends a few tips based on his observations of the successes of...

Innovative 'Crowdsourcing' Philanthropy Contest Launches on Facebook With $5 Million in Total Winnings

November 18, 2009

November 16, 2009, USA Today — What happens when you put $5 million in the virtual hands of over 300 million Facebook users?...

 
 
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