Strategies that exist within the virtual world, as well as the all-important element of integration of online and offline techniques


RSS More On E-philanthropy/Web-based

5 New and Quirky Nonprofit Social-Media Tactics

Tech Impact logo April 16, 2014

Everyone knows promoting your nonprofit’s events, services and fundraisers on social media is a good idea, but many don't know why, or more importantly, how,...

Spring Cleaning Time on Your Website

Wild Apricot logo April 16, 2014

We all know that first impressions really do count. In fact, research has confirmed that folks visiting your website form an impression in one-twentieth...

Are Your Facebook Fans Really Loyal?

Angie Moore April 15, 2014

Facebook is about "quality" and what you do — or don't....

Checklist: Is Your Online Giving Site Donor-Friendly?

Academic Impression logo April 15, 2014

We have to let the donor experience drive our giving sites, not our cumbersome internal processes that make things difficult. This process should be...

Nonprofit Crowdfunding: 3 Tips for Fundraising Success

Media Cause logo April 15, 2014

Crowdfunding is no longer reserved exclusively for small tech startups. Nonprofit organizations have started using this popular form of fundraising to extend their reach and to...

Make Your Nonprofit Website an Email-Capturing Machine

Getting Attention logo April 14, 2014

Is your nonprofit interested in email-friendly goals such as raising money; advocating on a local, state or national level; increasing attendance at your events; recruiting...

Get More Out of Your Fundraising Donation Page by Acting Like an Online Store

Polaris Project Donation Page April 8, 2014

Christine Schaefer, VP of community and marketing at Salsa Labs, tackles nonprofit donation page design and explains why and how a small to midsize business...

Best Nonprofit Annual Reports

Michael J. Fox Foundation logo April 7, 2014

It’s annual report season — and awards season! What better time to get inspired by nonprofits that are publishing exemplary online annual reports? These...

A Mobile and Social Fundraising Success Checklist for Nonprofits

fs_mansfield April 7, 2014

Here is a mobile and social fundraising success checklist excerpted from " Mobile for Good: A How-To Fundraising Guide for Nonprofits " by Heather Mansfield...

Most People Won't Actually Read Your Landing Page — How to Get Your Message Across Anyway

KISSmetrics logo April 4, 2014

The unfortunate bottom line is no one will read your great offer on your stunning landing page if it isn’t relevant. And, it can’t...