STRATEGIES / TECHNIQUES
Specific tools and techniques to support fundraising, including things like auctions, sweepstakes, telefundraising, mobile and corporate partnerships
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Donor Fatigue Fatigue
Look at the data; don’t make assumptions based on feelings. Generally speaking, mailing more frequently than once a year...
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Donor Thank-You Calls: Everything You Need to Know
If you’ve been following my work for a while or, really, if you’ve ever heard me say anything about fundraising,... -
Nonprofit Coach With Ted Hart: Marc Pitman on Asking Without Fear
Ted Hart speaks with Marc Pitman, founder of FundraisingCoach.com and member of the FundRaising Success Editorial Advisory Board, about his... -
Personal Is the New Plastics: 4 Ways Nonprofits Can Build Donor Relationships
Remember in " The Graduate " the one-word piece of advice given to Dustin Hoffman ? Plastics . That was... -
A Blast From the Past: SOFII's Choice(s) (November 2010)
In the November 2010 cover story, " SOFII's Choice(s) ," we invited readers to take a look at some timeless... -
11 Reasons Mobile Websites Are a Must-Have
If you don’t already have a mobile-friendly version of your website, chances are that somone has told you that you...
More on Strategies / Techniques
More On Strategies / Techniques
Donor Fatigue Fatigue
May 16, 2013
Look at the data; don’t make assumptions based on feelings. Generally speaking, mailing more frequently than once a year will increase donor loyalty, not...
Donor Thank-You Calls: Everything You Need to Know
May 15, 2013
If you’ve been following my work for a while or, really, if you’ve ever heard me say anything about fundraising, you know how important it...
Nonprofit Coach With Ted Hart: Marc Pitman on Asking Without Fear
May 14, 2013
Ted Hart speaks with Marc Pitman, founder of FundraisingCoach.com and member of the FundRaising Success Editorial Advisory Board, about his book, "Ask Without Fear," and...
Personal Is the New Plastics: 4 Ways Nonprofits Can Build Donor Relationships
May 7, 2013
Remember in " The Graduate " the one-word piece of advice given to Dustin Hoffman ? Plastics . That was seen to be the wave...
A Blast From the Past: SOFII's Choice(s) (November 2010)
May 2, 2013
In the November 2010 cover story, " SOFII's Choice(s) ," we invited readers to take a look at some timeless fundraising efforts from around the...
11 Reasons Mobile Websites Are a Must-Have
May 2, 2013
If you don’t already have a mobile-friendly version of your website, chances are that somone has told you that you should. Beyond those occasional comments...
5 Non-Traditional and Creative Resources for Nonprofit Donations
May 2, 2013
Not all donations need to be of the direct monetary variety. Donors are tighter with their money and are becoming more concerned about where the...
Major Gifts and Direct Response ... What Do You Do?
April 30, 2013
A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct-response appeals...
7 Little-Known Secrets That Will Get You a Visit With Your Donor
April 29, 2013
Acknowledge to yourself that the hardest part of fundraising is getting the visit. Once you know this you’ll be less frustrated. There’s nothing wrong with...
Looking Back: 20 Ways to Be Donor-Centric
April 29, 2013
In March 2011, Easier Said Than Done columnist Jeff Brooks offered up " 20 Ways to Be Donor-Centric ." Reaching the demanding, new donors of...
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