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STRATEGIES / TECHNIQUES

Specific tools and techniques to support fundraising, including things like auctions, sweepstakes, telefundraising, mobile and corporate partnerships

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RSS More On Strategies / Techniques

When Fundraising Gets Caught in the Thick of Thin Things

Larry C Johnson April 23, 2015

When you reduce philanthropy to a transaction, you've placed yourself in the pool with everyone. Your cause becomes identical to everyone else's. Giving as...

Don’t Personalize Your Marketing If Your Data and Processes Aren’t Ready

Angie Moore April 21, 2015

This week's message is short and sweet—do not try to personalize your online marketing communication if you can't do it right. Just don't....

Firsthand Tales of Creativity and Success: SAAGNY Foundation Tumbler

NPP0415_Tumbler April 2015

As both a fundraiser and awareness piece for the SAAGNY Foundation, Rhonda Blum created and sold custom-decorated tumblers from Gordon Sinclair for $10 apiece....

Infographic: Online Giving Tips for Maximum Donations

Online Giving Tips for Maximum Donations Cover April 2015

This infographic from online fundraising platform provider MobileCause , Online Giving Tips for Maximum Donations , lays out ways nonprofits can maximize online giving. Here...

Responsible Buying for Nonprofit Needs

NPP0415_ZipperHoodie April 2015

Trust is a fine and valuable part of any nonprofit relationship, but when it comes to product safety, the old adage of "trust, but...

How Is Your Fundraising Ground Game?

Jeff Jowdy March 25, 2015

Never forget the ground game. At the end of the day, our biggest success lies in the personal connection — targeting people specifically, reaching out...

5 Keys to Get in the Door With a Mega-Capacity Donor

Gail Perry March 18, 2015

So you've identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door? Here are five quick...

The Make or Break Part of the Ask

Larry C Johnson March 18, 2015

By far, the most frequently made mistake I see is when a worthy nonprofit assumes mission trumps all. It's mostly out of oversight, as...

5 Nonprofit Trends on Software/Technology, Special Events and Staffing for 2015

CoverStory_beauty March 18, 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough...

2 Nonprofit Mobile and Planned Giving Trends for 2015

CoverStory_beauty March 16, 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough...

 
 
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