http://www.fundraisingsuccessmag.com/common/items/biz/fs/video/2009/DMANFNewYork/craigfinstad.flv
Video
http://www.fundraisingsuccessmag.com/common/img/photos/biz/fs/2009/08/craigfinstadstill.jpg
Please install the latest version of Flash to view this content.
You can find the latest version of Flash here:
Flash
Craig Finstad, assistant vice president of direct response operations for the American Lung Association, discusses the power of premiums, which he co-presented a session on at the DMANF's 2009 New York Nonprofit Conference in early August.