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Pulling It All Together: A lively discussion on direct mail's part in a multichannel fundraising strategy

March 20, 2013
• Presented By: FundRaising Success
• Sponsored By: CDS Global
• Duration: One hour

• Speakers: Karin Kirchoff, Vice President, MINDset direct; Angie Moore, Partner, DonorVoice; and Steve Kehrli, Development Director, PETA Foundation

• Moderator: Charlie Cadigan, Senior Strategist, TrueGivers and Margaret Battistelli Gardner, Editor in Chief, FundRaising Success

• Click Here: Pulling It All Together: A lively discussion on direct mail's part in a multichannel fundraising strategy


Don't let anyone tell you direct mail is dead. Trust us, there are those who swear it is. But the fact of the matter is that nonprofits should continue to incorporate direct mail into their seamlessly multichannel fundraising campaigns. It would be great if someone could run their finger over a url in a direct-mail piece and somehow access your Donate Now page, wouldn't it? Sorry, that ain't happening (not anytime soon, at least).  But there are strategies for honoring the best of direct mail and other channels while pulling it all together into a masterpiece of consistent messaging and compelling calls to action.


Sponsored by CDS Global

Click here to view this free webinar, today!


 

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