• Presented By: FundRaising Success
• Sponsored By: Infogroup | Nonprofit
• Duration: One hour
• Speakers:
Amy Houke, List Media Manager, DMW Worldwide; Martina White, Senior Consultant, AB Data; Gretchen Littlefield, President, Infogroup Nonprofit
• Moderator:
Margaret Battistelli, Editor in Chief, FundRaising Success
• Click Here:
Exploring the Endless Possibilities of Merge-Purge!
Conventional wisdom says that the purpose of a merge-purge is to limit an acquisition campaign to sending a single mail piece to people who are not current donors. This session will explore how the impact of merge processing goes well beyond the acquisition program, and how what we can learn about donors and prospects using merge-purge is almost limitless.
More importantly, concrete examples will show how that information can be turned into actionable data to make more intelligent decisions around who to mail and what to mail them. Come hear what you may be missing if you are not really looking at your merge-purge.
Learn how merge-purge know-how can help with:
* List prioritization
* Audience Segmentation
* Campaign optimization to support your campaign-specific AND organization-wide marketing goals
Click here to view this free webinar today!
