• Presented By: FundRaising Success
• Sponsored By: Merkle, Inc.
• Duration: One hour
• Speakers:
Tabetha Leinweber, Director, Direct Marketing, Susan G Komen for the Cure;
Craig Wood, Founder and CEO, Clarity Group;
Greg Fox, Senior Vice President, Chief Strategy Officer, Merkle, Inc.;
Angie Moore, General Manager, Nonprofit Practice, Merkle, Inc.
• Moderator:
Margaret Battistelli, Editor in Chief, FundRaising Success
• Click Here:
Strategies for Seamless Integration Across Fundraising Channels
Looking for the Next Big Thing? We've got news for you ... no matter what the next cool strategy is that emerges for fundraising, the one and only true Next Big Thing is, was and always will be integration. No matter how good something looks, it can't stand alone; you have to make it a part of your overall program.
Look to this webinar for lessons learned from innovative, well integrated, successful campaigns.
At this webinar you'll learn:
* What's working and what the major hurdles are today
* What the top 4 things are you need to focus on to begin the integration transformation
* How to measure the effectiveness of integrated marketing and, most importantly, why the traditional direct marketing metrics are not enough
Click here to view this free webinar!
