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The Measure of Success

May 9, 2012
• Presented By: FundRaising Success
• Sponsored By: Salsa Labs
• Duration: One hour

• Speakers: Elliott Wilkerson, Digital Media Supervisor, Russ Reid; Brett Schenker, Senior Deliverability Manager, Salsa Labs

• Moderator: Alexis Henderson, eLearning Director, FundRaising Success

• Click Here: The Measure of Success

Sure, it's relatively easy to measure the success of your direct-mail efforts. After all, you have the reply card in your hand, right? But it's a little more complicated when you're talking about raising money online.

This session will help you wade through the options, figure out the jargon and really get a handle on how your e-mail and website fundraising efforts are paying off.

In it, you'll learn:
* What words like "hits," "visitors," "page views," "open rates," "click throughs," etc. mean
* How to track donor behavior once they open your email or visit your site
* The important metrics that will help you determine who's giving, why, how much and how to get them to give again

To view this webinar, click here.



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