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JULY
15: Planned Giving by the Numbers.
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The Target Marketing Group’s List Insider is a privately circulated digital newsletter for list professionals. Click here to read the most recent issue.
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Last Look

Friends of the World Food Program (Friends of WFP) is a U.S.-based, nonprofit, nonpartisan organization that focuses on building support in the United States for the United Nations World Food Program (WFP) and other hunger relief operations. Friends of WFP...
 
 
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ProSpeak

FS0609_ProSpeakRagnani
We're Going to be Fine

By Jennifer Papale Rignani
Unlike love, it's not possible to wait for money. But in my line of work right now, that's what we accept. While professions in all sectors are realizing their Achilles' heel in this economy, fundraisers feel like any armor we...
 
FS_Prospeak_deveau
Even Fundraisers Need A Break Now and Again

By Richard DeVeau

There’s nothing funny about people losing their livelihoods, their homes or their dignity.  There’s no humor in the collapse of the stock market, the housing market or the job market. But with every single news medium bombarding us...
 
FS0309_ProSpeakDobkin
Dobkin’s Top 10 Direct Marketing Recommendations for a Tough Economy

By Jeff Dobkin
2009?  Recession?  Bah.  Don’t give me any of your whining. I have aches and pains, too.  Oh, my back hurts … oh, I have a bum knee … oh, I just dislocated my shoulder … hey, my appendix just burst...
 
Matt McCabe
The Future is Community

By Matt McCabe
Nonprofit organizations inherently champion “community” in their work -- communities organized around fighting diseases, regional issues, oppressed groups, third-world needs, politics, education, faith and more. Yet, community is conspicuously absent in one critical area: operations. To date, nonprofits have not...
 
 
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Indianapolis, IN, United States
Indiana Economic Development Corporation
New Haven, CT
Yale University
Hartford, CT
The Salvation Army
Dallas
Child Abuse Prevention Center
 

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The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising, no matter if you work for a nonprofit organization, for a fundraising agency/consultancy or for yourself.
 

Quips & Quotes

"Some of you may have heard of proposals by President Obama to reduce the amount of the charitable deduction on gifts from higher income individuals to nonprofit organizations. This is a part of his budget proposal, and he recently reaffirmed that this is his wish. We are working with the major organizations in the nonprofit sector to oppose this proposal.

"A coalition was formed consisting of the Association of Fundraising Professionals, the Direct Marketing Association Nonprofit Federation, the American Society of Association Executives, the Alliance of Nonprofit Mailers, and the National Catholic Development Conference. This coalition has sent letters to members of the Senate Finance Committee and other representatives and government officials explaining that any disincentive to donating to charities comes at the worst possible time and would be counterproductive.

"I'm pleased to let you know that key congressional leaders on both sides of the aisle indicate to us that these proposals are unlikely to go anywhere due to congressional opposition. While one never says 'never' when it comes to Washington and politics, at least for the time being it appears that they are focusing their energies elsewhere."

— Geoff Peters, president and CEO, CDR Fundraising Group, in a June 17 update to CDR clients and other professional contacts

 
 
 

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Situation: You’re caught in a trap. Dilemma: For many, business isn’t meeting expectations. You’re told that you have to offer free shipping. You’re told that you have to hold market share “during these...

 
 
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Cover Story Safety Line

What do a nonprofit organization that helps low-income families and a used-car lot have in common? In most cases, not much....

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